Lifecycle Marketing Manager

An overview of this role

The lifecycle marketing manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy. This role collaborates with the Campaigns, Marketing Ops, and Data teams to plan and prioritize communications that engage GitLab prospects and guide them through the buyer lifecycle. They will focus on leveraging data-driven insights, fostering cross-team collaboration, and implementing continuous testing to drive conversions and revenue growth.

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What You’ll Do  

• Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate our prospective customers across their lead to MQL journey
• Lead the creation and implementation of email marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, and launching with a focus on personalization and performance optimization
• In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including live events, webcasts, workshops, etc.)
• Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
• Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
• Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability 

What You’ll Bring 

• 3-4+ years experience in email marketing, preferably at an enterprise SaaS technology company
• Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
• Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
• Strong internal communication and cross-functional coordination skills 
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
• Experience with building complex nurture programs, running A/B tests and experimentation.

Nice to haves

• Experience marketing specifically to enterprise IT buyer and software developer customer personas at a product led growth company
• Experience with HTML and CSS for email design
• Experience working with teams in different regions and localizing for different markets
• Familiarity with other (non-Marketo) marketing automation tools such as Iterable
• Basic proficiency with design tools for image cropping and editing

About the team

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off 
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave 
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.