Lifecycle Marketing Specialist - Expansions

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Your Responsibilities:

• Execute Pet Owner Lifecycle Journey campaigns from strategy to technical execution.
• Execute Pet Owner Communication Product GTM strategies for new business lines and expansions.
• Be an expert on the Pet Owner audience and proactively work with analytics, operations, and consumer research on information and data points.
• Work with the Lifecycle Pet Owner lead on prioritizing the right projects and GTM campaigns.
• Make recommendations to product, marketing, and operations on the best way to think about the owner customer experience.
• Monitor lifecycle channel reporting and provide updates on campaign performance.
• Work with the Manager to create customer journey maps and collaborate with the UX team on cohesive customer experiences.
• Be the liaison for Marketing product GTM plans with product and marketing stakeholders.
• Work with Lifecycle Operations and Programming to ensure all owner-related campaigns go out on time, including hands-on technical campaign and audience buildouts.
• Stay up to date on the industry with new features, technology, and AI.
• Work with the Manager to create and manage OKRs each quarter.

Your Qualifications:

• 2+ years of Lifecycle and/or CRM experience.
• Experience in email/push/web campaign management and technical execution.
• Track record of executing campaigns accurately and on time.
• Experience using a large ESP (Iterable preferred).
• Customer-focused with the ability to help create customer journey maps.
• Ability to work with the manager to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward.
• Strategic competence and partnership skills are a must.
• Experience tracking and analyzing marketing campaigns.
• Effective communication skills across the organization.
• Excellent at building and maintaining strong relationships.
• Strong attention to detail.
• Self-starter that thrives in a fast-paced environment.
• Keeping up to date on current lifecycle marketing trends and standard processes.
• College degree or equivalent experience.

Benefits of Working at Rover.com

• Competitive compensation
• 401k
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly 
• Regular team activities performed in-person and virtually

Compensation:

• In the greater Seattle area the first-year salary range is $70,643-$91,042. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.