Manager, B2B Marketing Automation

Manager, B2B Marketing Automation

Job Description

Manager, B2B Marketing Automation

CoStar Group is the owner of Apartments.com, and is the leading provider of information, marketing, and analytic services to the commercial real estate and multifamily industry. The Apartments.com network - including Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com and seven other leading rental sites - forms the premier online resource for renters seeking a new home and provides property managers and owners a proven platform for marketing their property listings.

As Manager, B2B Marketing Automation, you will help manage the marketing automation platform and be responsible for driving inbound leads to the Sales pipeline through email and SMS channels. As a marketing automation expert, you will be a technical liaison with marketing teams and be counted on for your technical expertise in Salesforce and Pardot and your ability to develop complex automation programs to include design, testing, configuration, reporting, and advanced administration.

In this role you'll be responsible for building relationships with customers across the lifecycle from first-touch, to nurture, conversion, and win back for the Apartments.com network. This role is critical to the success of the lifecycle marketing program. A successful candidate has several years of experience with lifecycle marketing and driving Sales leads, especially in the realm of email, is an independent creative thinker, and strong leader.

RESPONSIBILITIES

• Owns strategy, planning, execution, and measurement of B2B CRM/Lifecyle marketing campaigns that drive revenue and increase retention
• Be the end-to-end manager of B2B email and multi-channel marketing strategies for lifecycle, triggered, and promotional programs to increase core business KPIs
• Set automation strategy and requirements (lifecycle triggers, scalable creative templates) and collaborate the B2B Marketing Team to build automations needed to drive the roadmap forward to achieve business results
• Drive conversion of leads by identifying the right touchpoints and predictive models that will advance a prospect to the next funnel phase through nurturing and other email/direct mail/digital marketing campaigns
• Be accountable for messaging development for campaigns and serve as a proactive partner within the broader Marketing organization
• Coordinate planning of programs and initiatives with Marketing and Sales teams to develop an integrated email marketing plan that supports both sales and product objectives and ensures smooth implementation and quality customer experience
• Collaborate with Analytics to regularly design and execute A/B tests and experiments to drive core KPIs and increase team knowledge
• Identify potential new external partners to support lifecycle and product growth initiatives
• Regularly communicate results and analysis with senior leadership and other key stakeholders

BASIC QUALIFICATIONS

• 4+ years of relevant experience and demonstrated success in growth, lifecycle, or email at a B2B company
• Experience setting up and deploying campaigns and enhancing the capabilities of marketing automations through platforms like Pardot, Salesforce Marketing Cloud, DemandBase, etc.
• In-depth understanding of the relationship between Leads, Contacts, Accounts, Campaigns, and Activities
• Expert in segmentation, list management, deployment, and lifecycle marketing best practices
• Proficient with HTML/CSS
• Strong track record of success in driving company growth through development of experimentation systems and execution of multivariate tests
• Strategic and analytical thinker who is mission-driven, customer-first, and who can translate deep empathy for our clients into lifecycle marketing strategies
• Proven ability to work effectively with cross-functional teams and juggle multiple projects in a fast-paced environment with exceptional prioritization and execution ability
• Excellent verbal and written communication skills with comfort presenting insights and results to senior leadership and the company at large
• A creative thinker who can oversee multi-touch campaigns who also has a strong focus on ROI with keen analytical abilities to derive insight from large amounts of data from diverse sources and oversee test and learn initiatives
• Bachelor's Degree

PREFERRED QUALIFICATIONS AND SKILLS

• Certified Pardot Specialist
• Certified Pardot Consultant
• Certified Salesforce Administrator
• Salesforce Marketing Cloud experience or certifications
• Proficient with SQL or equivalent

#LI-SB1

#LI-Hybrid

OVERVIEW OF COMPANY:

Founded in 1987, CoStar Group is the leading provider of commercial real estate information, analytics, and online marketplaces. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availability. Behind some of the most well-known brands in the industry, CoStar Group includes CoStar, the largest provider of CRE research and real-time data; LoopNet, the most heavily trafficked mobile and online real estate marketplace; Apartments.com, the premier rental home resource for renters, property managers and owners; STR, the leading provider of performance benchmarking and comparative analytics to the hotel industry; BizBuySell, the largest online marketplace for businesses-for-sales; and Lands of America, the leading operator of online marketplaces for rural real estate.

Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada, and Asia with a staff of over 4,300 worldwide.

WHAT'S IN IT FOR YOU?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes, as well as Segway's and bikes available for use during the day
• Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks

Be part of a team of professionals enjoying the opportunity to learn, do, and grow in a rewarding atmosphere. But don't just take our word for it -- see why our team chose to work at and stay at CoStar Group: https://www.youtube.com/watch?v=CVbJRnJ2sX0

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.

However, please note that CoStar is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing