Manager Brand Communications
Company
adidas North America
Location
Portland, OR
Type
Full Time
Job Description
Purpose: Support the development and management of the Sportswear brand communications strategy and plan based on the Global and US brand direction set by the Director and Senior Communications Manager and execute plans across all cross functional and relevant commercial teams.
Key Accountabilities:
- Point person for category alignment with Business Units and channels, maintaining an in-depth knowledge of and contributing to business goals and positioning strategy
- Maintain an in-depth understanding of the target consumer and surrounding culture to ensure relevant consumer insights fuel all marketing elements
- Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
- Support strategic planning phase of a Women's horizontal trend and commercial plan for the US in close collaboration with the Brand Communication leadership, Business Units, Horizontal Comms Director, and Senior Manager
- Drive overall integrated Comms plan for key concepts and category initiatives, including Newsroom, Partner Publishing, Retail, Events, Product, Sports Marketing, DTC, Digital and Trade Marketing in the development and implementation of campaign strategies and executional plans
- Manage internal and external design / agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
- Drive implementation of seeding plans in coordination with Partner Publishing, Newsroom, Culture Marketing and SPOMA
- Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
- Manage the category brand budgets and influence the direction of co-op budgets behind related initiatives
Knowledge Skills and Abilities:
- Passion for sports
- Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
- Strong understanding of how all the elements in the marketing mix affect consumer motivation
- Experience developing innovative strategies and strong creative instincts
- Strong customer-facing abilities; ability to partner and influence
- Ability to lead and mobilize a cross-functional team without direct management responsibilities
- Strong project management and planning skills
- Strong presentation skills and extensive experience in building PowerPoint presentations
- Understanding of commercial industry and related retail channels a plus
Qualifications:
- BA in marketing, advertising or related field required.
- Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
- Equivalent combination of education and/or experience may be substituted for degree
- Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
- We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
- Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Manager Brand Communications
Brand: adidas
Location: Portland
TEAM: Marketing & Communications
State: OR
Country/Region: US
Contract Type: Full time
Number: 510679
Date: May 2, 2024
Date Posted
05/12/2024
Views
7
Similar Jobs
Senior Development Director - Kabam
Views in the last 30 days - 0
Kabam is seeking a Senior Development Director for an unannounced project The role involves leadership project management and financial tracking The i...
View DetailsMarketing and Sales Coordinator - Marcus & Millichap
Views in the last 30 days - 0
Marcus Millichap REIS Canada Inc is seeking a Marketing and Sales Coordinator for the Western Canada NNN Group The role involves working closely with...
View DetailsDemand Generation Manager - Pagefreezer
Views in the last 30 days - 0
Pagefreezer is dedicated to making the internet a safer place by providing solutions for online integrity accountability and justice They simplify com...
View DetailsProduct Marketing Manager - Kabam
Views in the last 30 days - 0
Kabam a world leader in developing multiplayer games is seeking a Product Marketing Manager The role involves strategic planning marketing strategy ex...
View DetailsAccount Executive - LVMH
Views in the last 30 days - 0
Parfums Christian Dior a part of the LVMH Group is seeking a Regional Sales Director with 5 years of field sales experience The role involves executin...
View DetailsExecutive Assistant - Thinkingbox - Thinkingbox
Views in the last 30 days - 0
Thinkingbox a brand experience agency is seeking a dynamic Executive Assistant to support the CEO and assist with administrative tasks across Finance ...
View Details