Manager, Data Analysis & Reporting, Brand

CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact. 
What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model.

Job Description

The Brand Data Analyst provides strategic and tactical analytics support and brand positioning recommendations to the Brand Center of Excellence throught the analysis and interpretation of internal and external data sets.

The person needs to combine the best available brand information with the best tools to drive brand positioning decisions and evaluation of results. The person will function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights.

Key Responsibilities:

• Combine the best available brand information with the best tools to drive brand positioning decisions
• Analyse, Interpret and communicate data informed brand insights from complex and high volume of data from multiple internal and external sources to aid business decision making
• Design, develop and execute both regular and ad-hoc reports and tools as well as bespoke analysis, ensuring timely delivery and high standard,s including media listening reports for our brands and comparators brands, key measurements across digital and traditional channels, and core brand equity KPIs
• Collaborate with business stakeholders, understanding their needs and building technical analytic and reporting solutions that align brand positioning with their strategic objectives.
• Drive brand impact for our internal and external customers by delivering data-driven solutions
• Support the annual execution of brand asset valuators by an external agency
•  Stay up to date on industry trends and best practices in brand valuation, data analysis and insight generation to continuously improve processes and methodologies

Experience / Skills:

• 5+ years of experience in Marketing or Digital Marketing.
• CRM (Salesforce analysis) and ROI
• Proficiency in digital marketing and social networks
• Advance data analytics skills including web and google analytics covering mining, cleansing, evaluation and visualisation tools
• Technical writing experience in relevant areas, including queries, reports, and presentations
• Strong SQL or Excel skills, with aptitude for learning other analytics tools
• Experiment design (hypothesis simulation)
• Attribution modelling to understand which channels and touchpoint are driving the marketing conversions, including content marketing, linkedIn, advertising campaigns and paid search, google adds and email campaigns
• Project management and reporting
• Market research skills
• Customer service know how / stakeholder management

Preferred Education

Bachelors - Business Administration/Management

Preferred Level of Work Experience

5 - 7 years

Remote Type

Hybrid Remote

We are an Equal Opportunity Employer, and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Individuals fraudulently misrepresenting themselves as Brambles or CHEP representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit money. Brambles and CHEP never conduct interviews via online chat or request money as a term of employment. If you have a question as to the legitimacy of an interview or job offer, please contact us at [email protected].