Manager, Demand Generation

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What You’ll Be Doing

• Enable your team to work cross-functionally to plan, launch and track lead acquisition campaigns through a variety of channels, including email, events, webinars, paid social, and paid search
• Lead a team of marketers executing cross-functionally on a range of demand-gen strategies. Coach and manage your team to a high level of performance
• Own full-funnel strategy, channel mix, nurtures and CRO for our partner channel strategy for specific customer segments. Go deep on segment/market needs to deliver highly resonant programming to specific audiences
• Partner with the Sales and RevOps teams to hand off leads while continually optimizing lead quality to drive funnel efficiency and revenue growth
• Define MQL targets and ensure your team is able to effectively drive performance through ownership of sales assisted channels
• Test and scale new B2B marketing channels such as account based marketing and direct mail
• Work closely with revops to track lead performance and build new systems/processes to optimize the funnel

Who You Are

• You have 5+ years of experience in demand generation, preferably within a B2B SaaS context
• You have at least 1 year of management experience responsible for a marketing team’s performance
• You have experience collaborating cross-functionally with other go-to-market teams such as Sales, Data, RevOps, and Product
• You have hands-on experience managing various online and offline marketing channels to engage leads
• You know how to test, analyze and optimize campaigns with the goal of improving lead quality and efficiency
• You’re proficient in working with data to derive insights that shape strategy and tactics
• You have experience with marketing technology stacks like Salesforce, Google Analytics, Adwords, Hubspot, along with varied CMS, lead nurturing and landing page softwares
• You have a strong grasp of current digital marketing strategies with direct experience designing and executing multi-channel marketing campaigns
• You’re able to deploy experiments and plan for optimizations of active campaigns
• You have excellent written and oral communication skills
• You are able to join us in our Toronto office (2 days ideally, but this can be flexible)

Bonus Points

• You have experience working with SMBs
• You've worked for a scaling fintech company


Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications; if you don't have all the listed qualifications, we encourage you to apply anyway!

Our Commitment To You

• Competitive salary and meaningful equity: every team member gets a piece of the pie
• Comprehensive health benefits: we offer full health benefits + an HSA/WSA starting from day 1 so you get the coverage you need
• Considerable vacation & end-of-year holiday shutdown: we take time off to reset and recharge so we come back better for our customers
• Hybrid working environment: we love collaborating and connecting in office two times a week and offer bi-weekly catered lunches and a snack/beverage program for the days we’re in office
• Personal and professional growth: support from leaders who care about your growth and success through regular feedback and coaching. Our goal is to make Relay a step-change career opportunity
• Top-tier equipment: we’ll make sure you have everything you need to produce your best work
• Team-first culture: we’re passionate about working collaboratively, bonding through team events, and most importantly having fun

The Interview Process

• Stage 1: A 30-minute Google Meets video call with a member of the Talent team
• Stage 2: A 45-minute Google Meets video call with the VP of Marketing
• Stage 3: A take-home case study followed by a 1-hour presentation of your solution to our Marketing team
• Stage 4: A 45-minute Google Meets video call with a member of our executive team