Manager - Digital Content Strategy

Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network. Come join us to create what’s next. Let’s define tomorrow, together. Description Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go. Job overview and responsibilities The Manager of Digital Content Strategy implements United’s digital content strategy across all customer-facing channels to enable a personalized, seamless customer experience for millions of users a day. This role ensures that content is user-friendly, valuable to customers and achieves United’s goals of self service, engagement and revenue. • Develops and executes a comprehensive content strategy that supports business goals, increases brand awareness, and drives engagement and conversion • Leads content planning across channels (web, mobile app, airport and onboard channels) in alignment with marketing campaigns and product launches • Drives a consistent, personalized content narrative and user experience to ensure content meets audience needs at all stages of the customer journey • Leads content strategy, content governance, content management strategy, and content best practices, including search engine optimization • Collaborates cross functionally with internal stakeholders from across the enterprise, SEO specialists, UX, UX Writing and Digital Technology partners • Analyzes content performance, tests, learns, and optimizes content to achieve measurable goals. • Identifies new opportunities to enhance the way United communicates with customers • Leads, develops, and mentors a team of content strategists NOTE: This position provides a hybrid work arrangement including approximately 50% of the time spent onsite at our Chicago office location and 50% remotely. Qualifications What’s needed to succeed (Minimum Qualifications): • Bachelor's degree in Journalism, English, Technical Writing or equivalent experience • 4+ years relevant experience (editorial, UX writing, content strategy) • 1+ years leading a team of individual contributors • Professional digital or user experience writing experience (i.e. writing / editing or managing content for websites, apps, etc.) • Experience working on large-scale, complex digital channels • Clear and persuasive communication skills, both written and verbal • Experience with program performance tracking and communications • Recognized as a self-starter with a bias for action • Creative problem-solving skills, and a growth mindset approach • Must be legally authorized to work in the United States for any employer without sponsorship • Successful completion of interview required to meet job qualification • Reliable, punctual attendance is an essential function of the positionWhat will help you propel from the pack (Preferred Qualifications): • Experience working with CMS (content management systems) The base pay range for this role is $99,750.00 to $129,924.00. The base salary range/hourly rate listed is dependent on job-related, factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards. You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges. United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please [email protected] request accommodation.