Market Launcher

About Us

KingMakers is a leading innovator in the Sports and Digital Entertainment industry, dedicated to creating innovative products that entertain our customers and keep them engaged both online and through our agency operations. Our mission is to expand our footprint in emerging markets and bring exceptional entertainment experience to a global audience.

We are looking for a driven and results-oriented Market Launcher to join our dynamic Product team, spearhead our market entry initiatives and drive our expansion into new territories.

Role Overview

The Market Launcher will be responsible for the end-to-end process of entering new markets. This includes market research, strategic planning, regulatory compliance, partnership development, and overseeing the launch of our betting offer. S/he will be the bridge between all stakeholders – from product and marketing to compliance and customer support – ensuring a seamless and successful launch. The ideal candidate will have a deep understanding of the Sports-betting and iGaming industry, a track record of successful market entries, and the ability to navigate complex regulatory environments.

What You Will Be Doing

• Conduct in-depth market research to assess the viability and potential of new markets for our products.

• Analyze local customer needs and preferences to define the optimal value proposition and product fit for each target market.

• Develop a comprehensive market launch plan, outlining key milestones, timelines, and resources required.

• Collaborate closely with product, marketing, compliance, finance and customer support teams to ensure all aspects of the launch are aligned.

• Oversee the execution of the launch plan, including marketing campaigns, product localization, and regulatory approvals.

• Monitor and analyze launch performance, making adjustments as necessary to optimize results.

• Stay up-to-date on the latest industry trends and regulations in new markets.

• Perform any other duties required relating to market entry, such as conducting local focus groups and surveys, defining product goals and key metrics, supporting the recruitment of key local personnel, preparing and presenting regular reports to senior management, documenting market-specific processes, creating a playbook, etc.

What You Need for This Role

• Bachelor’s degree in Business Administration, Marketing, Technology or a related field.

• Minimum 3 years of experience in market entry, business development, strategic planning and execution, or a similar role, preferably within the iGaming industry.

• Proven track record of successfully launching products into new markets. • Strong strategic thinking, analytical, and problem-solving skills.

• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with stakeholders across different departments.

• Ability to work independently and manage multiple priorities in a fast-paced environment.

• Willingness to travel as needed to support market entry activities with minimal notice.

• Experience with market research methodologies and data analysis.

• Experience with project management tools and methodologies.

• Experience in leading and managing local teams is a plus.

• Fluency in both written and spoken English; additional languages a plus.

How You Do It

Expectations for fulfilling your role As a general rule at KingMakers we want people to be/have:

• Customer Focus: We keep the customer at the center of everything we do.

• Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.

• Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.

• Innovation & Big Thinking: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less.

• Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing there is no progress, we can always change direction but only if we start moving. Fast beats slow.

• Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.

• Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes. Beyond our great company benefits and competitive salaries, we recognize that to grow sustainably and thrive positively we need to engage the right talent because our people are a merit to our success. We have an inclusive culture where everyone can thrive and where everybody has a seat at the table