Marketing Analyst

WHO WE ARE

Lumos Labs is the world leader in brain training. Since 2007, over 100 million people have used the Lumosity brain training program to train and improve their cognitive skills. Designed like a gym for your brain, Lumosity offers daily workouts that draw from a library of over 40 games targeting cognitive areas, including Memory, Attention, Flexibility, Information Processing Speed, and Reasoning. Lumosity is available on the web and as mobile apps (iOS and Android).

Today, our vision has expanded to the exciting new frontier of digital medicine. We are applying Lumosity technology and science—including an unprecedented data set and over 100 peer-reviewed research articles—to explore and develop digital programs to treat, monitor, or rehabilitate those with cognitive and neurological conditions. We are nearing the completion of clinical trials for our first digital therapeutic product, which targets adult ADHD.

We are working toward several major product and business milestones in 2024 that will spark company growth:

- Completion of an entire rebuild and relaunch of Lumosity on a new tech stack

- Regulatory clearance and commercial launch of our digital therapeutic for ADHD

- A rebuild and extension of our research platform, which supports internal research as well as dozens of ongoing research studies from academia and industry

Lumos Labs is headquartered in San Francisco, California, with remote colleagues country- and world-wide.

About a new team in India

We are creating a new team in India to extend our product development capabilities, helping us hit our upcoming milestones and capitalize on the growth opportunities they will unlock. 

The India team will initially extend the engineering and marketing capabilities of the US-based team as we work toward the rebuild and relaunch of Lumosity. The team will rapidly grow into a cross-functional product development hub that can drive business-critical pieces of our consumer, medical, and research roadmaps. In the longer term, there may be an opportunity to add functions beyond product development.

WHAT WE’RE LOOKING FOR

Our marketing team prides itself on being data-driven, creative, and scrappy, with a bias for action. Although small, this team has proven itself to be uniquely positioned to have a profound impact on the business. We’re looking for a brilliant and analytical self-starter to help us generate, execute, and analyze a steady stream of performance-enhancing campaign optimizations. You will support our existing campaign efforts across lifecycle and paid acquisition channels while helping identify and leverage opportunities to improve member retention and subscription rates. 

As a team and a company, we’re passionate about helping both our members and our employees realize their full potential. We are also firm in the belief that fun is an essential ingredient in every growth path. Just as Lumosity delivers cognitive improvements through the joy of gameplay, our team strives to balance our rigorous dedication to meaningful work with the fun and pleasure of connecting and learning from one another. Consider joining us if you’re looking to brighten the world for yourself, our team, and over 100 million others.

WHAT YOU'LL DO

• Monitor, optimize, and report on performance for ongoing acquisition and lifecycle campaigns, including Email, In-App Messages, Push Notifications, Paid Search, and Social Media
• Maintain and improve efficiency of key touchpoints throughout the customer journey, from acquisition to engagement, conversion, and retention
• Generate ideas for how to improve metrics, then conceptualize, build, and analyze A/B tests designed to assess their impact
• Collaborate with teammates across Marketing, Design, Product, and Data Analytics to inform and develop campaign strategies
• Collaborate with the Director of Marketing to set and adjust priorities informed by evolving marketing opportunities and the product roadmap
• Gain or deepen your experience with major advertising and analytics platforms such as Braze, Google, Bing, Apple Search, and Facebook

WHO YOU ARE

• Excited to grow. You are looking to build or deepen your marketing experience with an emphasis on lifecycle marketing tactics and paid search.
• A quick learner. Your strong reasoning and analytical skills help you to learn and apply new concepts and processes quickly.
• A self-starter. You’re a proactive contributor and comfortable organizing yourself around your day-to-day functions.
• Accountable. You take full ownership of your projects and proactively seek ways to elevate the quality and efficiency of the Marketing Team’s work.
• Metric driven. You’re comfortable working with numbers and finding trends to leverage.
• Invested. You are eager to become an integral part of our team and collaborate cross-functionally to become as well-versed in our goals and operations as possible.
• Brilliant. You exhibit high intellectual curiosity, excellent written and verbal communication skills, and work with meticulous attention to detail.

WHAT YOU HAVE

• 2+ years of demonstrated success optimizing marketing and/or business performance through data-based decision-making
• Strong analytical skills and familiarity with Excel/Google Sheets
• Sharp insights and observations related to how the user experiences and product touch points you interface with could be improved

HOW YOU CAN STAND OUT

• An impressive Lumosity streak, long-standing Lumosity account, or high score on a particular game
• Experience designing, executing, and analyzing A/B tests
• Experience using SQL to extract meaningful insights from a database
• Experience with Braze or similar lifecycle marketing tools, Google Ads, Google Analytics
• Background in psychology or cognitive sciences

WHAT WE OFFER

• Lumos Labs offers a wide range of competitive benefits for all of our full-time employees. 
• The excitement and fun of an early-stage startup paired with the maturity and stability of a later-stage business with substantial revenue and company infrastructure.
• Competitive compensation packages, including salary and benefits on par with later-stage companies and equity options on par with earlier-stage ones.
• A flexible work culture: While we work in hybrid mode, we allow dedicated remote-only work periods.
• Generous company-sponsored medical insurance that covers all dependents.
• Ample paid time off and leave for life’s most important moments.
• Continuous learning budget for conferences and professional development.
• Monthly transportation, wellness, internet, and cell phone reimbursements.

Lumos Labs values diversity and recognizes that employees from a broad range of perspectives improves both the practice of science and the brain training experience for everyone. We are committed to inclusion, diversifying tech, and advocating for diversity in our employees, their experiences, and the people we serve.