Marketing Assistant

Who are we and what do we stand for?1. Our story

Launched in 2013 by Moulaye and Kadry as a side project to help a friend’s mother, they understood quickly that there was room for opportunity for distribution through the web for African culture.

With an outsourced MVP, they saw the first orders coming and they decided to dedicate themselves full time to this growing project. With the coming of Luc, in 2016 they focused on Tech and Product and then launched Afrikrea, the marketplace, and Boom… a growth of 8% per week doubling our revenue every quarter and multiplying our revenue 10 times every year!

After several fundraisings, a move to Abidjan, the coming of the first team members, and a strong partnership with DHL, Afrikrea became their number one African eCommerce exporter.

Since starting, we enabled over 50m$ of transactions in175 countries !

2. The current situation: the transition to Anka

In 2020, rich in these years of experience in direct contact with sellers and as entrepreneurs serving entrepreneurs, we understood that the challenges of the sellers were deeper than those solved by the marketplace, Afrikrea. The sellers faced specific African issues such as the lack of visibility globally, the difficulty of shipping products worldwide from Africa, and the complexity of payments between international and local ways. To resolve these needs that exceed the perimeter of a simple marketplace, they decided to create Anka.

Anka, powered by Afrikrea, is the all-in-one solution for sellers of products « Made of Africa » (fashion, art, food, or beauty…) to sell from anywhere, ship worldwide, get paid faster on international or local African payment methods, and easily manage their businesses. Our new vision is clear: Export Africa by building the future of selling globally!

In January 2022, we raised 5,4 million euros from top-tier investors (including the co-founder of Alibaba) and it’s the reason why we are looking for the right people to help us achieve this vision.

Few KPIs about Anka1. General KPIs

• 20 000+ sellers in 46 African countries and 100 in total

• 50+ million dollars of transactions in 175 countries

• Each month 1 200 000+ visits;

• Each week 7 000+ new products;

• Each day 1 200+ messages exchanged ;

• A team of 45 team members in 13 countries, passionate about this vision, diverse, experienced, working in full remote (since day 1), and very cool!

2. Specific KPI for the Marketing Assistant

• 440K followers on Instagram

• 100K on TikTok

• 100K subscribers to our newsletters

What are we looking for? 1. Context of the team and vision of the job

We’re looking for a self-driven Marketing Assistant to join our Marketing team of 5 people The tasks are entry-level and cover a 360° scope of content and data marketing for a booming e-commerce platform. We’re looking for rigorous, reliable and curious minds who wish to learn the ropes and express their creativity in a flexible marketing team.

Under the responsibility of Milca you’ll assist in several and recurring marketing tasks including:

Newsletter management 

• Curation, creation and scheduling of newsletters.

• Assist for drafting copy, designing templates, personalization, and A/B testing for optimal results.

• Monitor email performance and optimize for engagement and conversion.

Moderation 

• Review flagged products on the marketplace 

• Assist for copycats moderation and tracking 

Curation and Social media management

• Assist in the development and execution of social media strategies on FB,IG, TikTok, Pinterest

• Curate and schedule engaging content for FB,IG,TikTok

• Monitor social media channels, respond to comments, and engage with the audience

• Assist in product selection and curation for collections 

Reporting

• Reporting of social media and newsletter performance metrics 

• Learn to analyze data and identify trends.

• Contribute to the preparation of reports and presentations.

What will you need to succeed?

2. Skills & qualifications

• Proven experience in a marketing or related role.(at least 1 year)

• Creative thinker and social media savvy

• Strong interest in marketing and willingness to learn

• Strong interest in African fashion, crafts and culture

• Excellent written and verbal communication skills

• Detail-oriented with excellent organizational skills

• Ability to multitask and prioritize tasks effectively

Our hiring process

• Send your resume with a quick intro mail alongside your portfolio ( if applies)

• Screening call: 30-minute interview on Zoom with Marina, our Head of People & Culture, to discuss your motivation & fit for the role 

• A Technical test

• An interview with Ilan and Milca

Key information

• Start date: as soon as we find our rocket talent

• Contract: Ivorian Long term contract or consultancy contract

What do we have to offer?

1. A competitive salary

2. Our culture “Teamwork, Determination, Accountability, Exploration”

• Teamwork - Alone you go fast, together we go far, empathy is key.

• Determination - Keep trying until you deliver.

• Accountability - Say it, own it, do it!

• Exploration - Create the future you imagine.

3. Our work-from-home Policy (100% remote since Day 1)

Freedom and flexibility to work from everywhere which implies asynchronous and structured communication (thanks to Basecamp) but also flexibility, autonomy, and discipline.

4. The possibility of growing quickly within the organization

As a small startup, there are rooms for opportunities at Anka! Thanks to our quarterly evaluation and monthly feedback, you’ll know easily what areas you’ll have to improve and what you succeed in.

If you meet or exceed our expectations, there'll be the possibility in 1 year to evolve horizontally or vertically with a salary increase.

Our perks

• Health Coverage for you and your family

• Paid Holidays: 30 days per year

• Company Goodies

Our rituals

General

• The AHOM: Our weekly company meeting

• 1-week meet-up once a year in an African city all together

Specific for the role

• Weekly 1:1 with the manager

• Team weekly meeting

Our Diversity and Inclusion Policy

We're Anka. We truly embrace diversity and inclusion. All qualified applicants will receive consideration for employment without regard to color, religion, sex, national origin, sexuality, disability, or any other characteristic.

If you want to be truly yourself, work from where you want but also work in an organization with an international impact, Anka is the right place for you!