Marketing Automation Manager II

Marketing Automation Manager II

As a Marketing Automation Manager II, you will strategize and implement all automated campaigns for the marketing department. This includes owning automated workflow creation, lead nurturing, email marketing, and database segmentation to support program optimization. This role is highly technical and strategic in nature and demands a highly inquisitive mind.

What you'll do

• Establishing a range of automated marketing campaigns based on various criteria.
• Reviewing existing marketing campaigns across the business and automating where appropriate.
• Creating and continuously optimizing lead nurturing workflows to deliver a steady stream of qualified leads.
• Managing various email campaign elements, including but not limited to email body design, CTAs, and subject lines.
• Developing and maintaining email marketing best practices like making sure emails are CAN-SPAM compliant.
• Conducting A/B testing on email campaigns to maximize results.
• Minimizing list decay and unsubscribes while increasing the engagement of our email sends.
• Segmenting audiences and optimizing campaigns to increase effectiveness.
• Working collaboratively to report on all campaigns, make changes where necessary, and ensure automated campaigns achieve company goals.

What we're looking for

• Experience with marketing and sales technologies, including CRM (Salesforce.com list imports and reporting/dashboards preferred), marketing automation (Marketo), and other web-based technologies
• Extremely detail-orientated and excellent time management, decision-making, presentation, and organizational skills
• Ability to comfortably communicate cross-functionally
• Ability to work independently and proactively
• Proficiency with On24 or similar webinar platform preferred
• Experience successfully working in a collaborative, team environment
• Experience with B2B digital marketing platforms such as Salesforce, Marketo, SalesLoft and Sendoso or similar platform
• Well-versed in today's current marketing technology stack
• Excellent understanding of email marketing concepts and metrics such as Open and Click rates, deliverability, and sender reputation.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Excellent writer and communicator (in both written and verbal form)

About AvidXchange

AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they'll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture - who we are, who we've always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working in one of our 5 offices across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years - that AvidXchange is a Great Place to Work®.

Who you are:

• A go-getter with an entrepreneurial mindset - that means you are not afraid of taking risks, winning big or facing the unknown.
• Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What you'll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company - we are building an experience. We remain committed to a culture where you can fully be 'you' - connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.

AvidXers enjoy:

• 18 days PTO*
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents
• Retirement 401k Match up to 4%
• Parental Leave: 8 weeks 100% paid by AvidXchange***
• Discounts on Pet, Home, and Auto insurance
• BrightDime Financial Wellness Tool, offered free to teammates
• WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court****
• Tuition Reimbursement up to the federal maximum of $5,250*****
• Hybrid Workplace Flexibility
• Free parking

*Fully granted from beginning of year, pro-rated if hired mid-year

**Charlotte location only

***Must be full-time for at least 3 months

****Charlotte location only

*****Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Other details

• Job Family Sales and Marketing
• Job Function Marketing Generalists
• Pay Type Salary
• Employment Indicator Professional

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