Marketing Automation Specialist

The Business Marketing Group is seeking a Marketing Automation Specialist experienced with email marketing, online advertising, analytics, and driving measurable results at a large scale. As part of the Marketing Automation team, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client's products and services. You will use digital channels, such as email, ads, web, social, in-product, and events to drive results.

Marketing Automation Specialist Responsibilities:

• Lead cross-functional project teams to plan, run, and optimize campaigns across multiple channels
• Automate processes and build scalable infrastructure to support the marketing organization
• Report digital marketing results regularly and provide recommendations to leadership and key stakeholders
• Launch email and in-product nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns
• Set up webinar programs in Salesforce Marketing Cloud, including email invitations, reminders, landing pages, and forms
• Build and manipulate content with a CMS tool (e.g., Knak, Hubspot, Dreamweaver)
• Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability
• Provide campaign-level reporting and troubleshooting on email, in-product, webinar, and marketing automation programs and provide recommendations to optimize performance
• Partner with cross functional teams to optimize marketing technology infrastructure, including marketing automation tools (email marketing, lead generation, CRM integrations)

Minimum Qualifications:

• Experience with Webinar/Events (Zoom, WebEx, GoToWebinar, BlueJeans, etc.)
• CRM (Salesforce) experience
• Experience with editing tools (Photoshop, Knak, Dreamweaver, etc.)
• Experience in quantitative analytical skills
• Experience learning and achieving "Power User" status on multiple tools quickly

Preferred Qualifications:

• Salesforce Marketing Cloud Certified
• SQL experience
• Proficient in AMPscript

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$35.58/hour to $113,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.