Marketing Coordinator

Success in Education Marketing Coordinator

– we change the world, one student at a time.

We are a growing statewide nonprofit foundation based in downtown Salt Lake City that offers its employees creativity, autonomy, and the opportunities to change lives.

Mission: 

The mission of Success in Education is to provide a pathway to college or careers. We do this through literacy, technology and mentoring programs, and exposure to scholarships, internships, and careers

Programs and Purposes: 

• The purpose of Keys to Success is to motivate students to unlock their future by connecting them to scholarships, internships, and careers. 
• The purpose of Road to Success it to improve literacy skills of K-5 grade students through incentivized daily reading. 
• The purpose of Women Who Succeed is to provide opportunities for girls and young women to grow confidence and leadership skills. 
• The purpose of Ken Garff Esports is to enhance and enrich scholastic experiences through and beyond gaming. 
• The purpose of Code to Success is to provide coding and web development principles for students interested in computer science. 

The Position:

The Marketing Coordinator is an entry level position with the individual having experience or education, in marketing, graphic design, and/or social media. The position reports to the Marketing Manager and ensures the Success in Education brand is carried out through marketing activities.

Responsibilities:

• Represent brand in a consistent and positive manner across all platforms to ensure brand integrity
• Develop comprehensive social media strategy conducive to events, activities, and programming
• Understand the Key Performance Indicators for each program and represent those indicators through social media presence
• Contact and collaborate with influencers to create engaging campaigns
• Apply SEO tactics to ensure maximum consumer engagement
• Contribute to the content creation process
• Design and create of social media posts and presentation materials
• Monitor our social media channels and engage with our audience to provide consistent messaging in a responsive manner
• Track the performance of campaigns
• Keep up with technologies used in social media and websites
• Use social media marketing tools
• Provide feedback and recommendations to leadership team on how social media strategies can enhance donor, partner, and volunteer activity
• Collaborate with designers and copywriters to provide attractive and informative campaigns
• Assist with copywriting
• Track social media analytics and engagement and provide weekly updates and more detailed monthly updates on how the organization is trending
• Manages all aspects of paid digital ad campaigns for social media
• Assists and integrates with other members of the marketing and communications team, strategic business units and other departments, as needed.
• Perform other related duties as assigned
• Track websites analytics and engagement and provide weekly updates and more detailed monthly updates on how the organization is trending
• Assists with other projects from the Marketing Manager

Qualifications:

• 1-2 years’ experience with social media marketing or content development
• Direct experience using social media management tools (Hootsuite)
• Proficiency with Microsoft Office (Excel, Outlook)
• Proficiency with Adobe Creative Cloud (Photoshop, Premier Pro, Illustrator, InDesign) or equivalent digital media editing tools a plus
• Strong copywriting and copy-editing skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Ability to manage multiple priorities while working both independently and in multidisciplinary groups/teams with a high level of self-motivation
• Attention to detail and strong organizational skills.
• Excellent verbal and social listening skills
• Passion for social media and proficiency with major social media platforms and social media management tool
• Detail-oriented approach with ability to work under pressure to meet deadlines