Marketing Coordinator

(This is a remote role)

Breakthrough is the leading patient demand platform for conservative care practices looking for consistent, predictable revenue growth. Every month, the platform generates over $5M in patient revenue for practices Nationwide.

Breakthrough offers an all-in-one patient demand platform and is so confident in their solution - they guarantee results.

Our people are the heart and soul of our success. We are passionate, dedicated, and driven. Our teammates have the grit to get things done in ambiguous environments, the teamwork drive to put the team ahead of self, and the desire to continue to learn and grow throughout their careers.

If you are passionate about helping people get back to health naturally, and you love to work for a driven company, we want to talk to you!

Job Summary 

Are you a dynamic Marketing Coordinator with a focus on achieving results and a genuine passion for digital content and engaging audiences? In this position, you'll lead the charge in managing our blog, podcasts, webinars, and content development, playing a key role in fostering organic growth and leaving a substantial imprint on our brand's online visibility.

Responsibilities

Blog / Site Management

• Maintain a consistent posting schedule for Breakthrough’s blog.
• Drive organic traffic growth for the Breakthrough site and blog.
• Create and curate high-quality, relevant, and shareable content, including articles, 1st-party studies, and webinar/podcast recaps.
• Monitor website analytics to track user behavior, engagement, and conversion.

Podcast Program

• Conduct research and interview preparation for high-quality episodes
• Manage recording sessions, post-production, and distribution of podcast episodes.
• Maintain an organized asset library for easy team access.

Webinar Program

• Own the logistics of Breakthrough’s webinar program.
• Coordinate logistics, including promotional materials, attendee registration, and speakers.
• Execute live webinars, manage Q&A, and ensure a seamless experience for attendees.
• Analyze webinar performance through attendee qualitative feedback and quantitative registration and attendance numbers.

Content Development

• Create engaging content to support Breakthrough’s marketing program, including checklists, guides, and case studies.
• Collaborate with design to create launch-ready assets.
• Manage the asset library for easy team access.

Requirements

Marketing

• Must have a passion for marketing and a strong desire for continued development
• A baseline knowledge of SEO best practices with a hunger to learn more.
• Conduct keyword research and analyze performance metrics to drive traffic growth.
• A strong writer with the ability to create compelling and persuasive written content.
• An understanding of content marketing fundamentals and some experience with a podcast or webinar program. 

Process Management

• Strong organizational and process management skills.
• The ability to simplify complex processes and maximize resource efficiency.
• Achieve objectives across various projects and campaigns.

Creative Thinking:

• Generate innovative ideas and solutions to overcome challenges.
• The ability to think outside the box to come up with creative solutions.

Why Breakthrough

You will be part of a transformative company. Our mission is to help people in pain get back to normal naturally (instead of overusing pharmaceuticals or getting unnecessary surgery).

Other Awesome Benefits About This Opportunity

• Completely virtual. We don’t have an office (and never have). We care about your results and impact on the business and want our team to live and work wherever they want.
• We have an amazing team of incredibly driven people who are constantly learning, growing, and encouraging one another.
• Amazing benefits, including healthcare, matching 401K, and shares in our employee stock ownership trust.

Our Values = Your Values:

This is for you only if you align with our values:

•  Elevate Others 
• Be Real 
• Beginners' Mind 
• Own The Results 
• Up for the Challenge 
• Driven 
• Seeks to Understand the Customer First