Marketing Manager

Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: New York, NY

Description

Are you a results-driven marketer with a passion for crafting exceptional event experience and impactful campaigns? If so, we encourage you to explore the opportunity to join our marketing team as a dedicated Marketing Manager, specializing in event management.

The impact you will have:

As the Marketing Manager with a focus on events, your primary responsibility will be to execute and enhance marketing campaigns tailored towards driving engagement across our enterprise target accounts and small to medium accounts. You will play a central role in managing and supporting Elliptic-led events, tradeshow sponsorships, webinars, and speaking opportunities. Reporting directly to the Marketing Director, you will be a pivotal part of our demand generation and creative team.

Key Responsibilities

What you will do:

• Take charge of all aspects of event management, from researching and planning to project management and logistics, including shipping, printing, and promotion.
• Work closely with the Marketing Director, internal stakeholders, and agencies to develop and implement integrated lead generation campaigns with a strong focus on event management.
• Support top-of-funnel initiatives to generate Marketing Qualified Leads (MQLs) effectively for small and medium accounts, optimizing touchpoints throughout the buyer's journey.
• Partner with internal and external teams to craft compelling social media content calendars and impactful outreach strategies aligned with event campaigns.
• Collaborate with the design lead to create visually appealing assets including event-specific signs, banners, and landing pages that maintain brand consistency and resonate with the audience at each stage of the customer journey.
• Own understanding of our target accounts and segments, ensuring campaigns and event promotion are tailored effectively, and monitor impact through comprehensive reporting.
• Manage event marketing budgets effectively, ensuring resources are allocated efficiently and delivering a strong return on investment.
• Keep a pulse on industry events, submit our speakers for new panels, and brainstorm innovative ways to create impactful Elliptic experiences.
• Utilize internal communication channels to develop comprehensive campaign toolkits and event briefings for sales and customer success teams, fostering anticipation and engagement around campaign launches and key events.

Skills, Knowledge and Expertise

You will be a great fit here if you:

• You love to blend creativity with strategic marketing to drive memorable event experiences and elevate our brand presence.
• Enjoy embracing a proactive, team-oriented mindset to foster collaboration and enhance event strategies.
• Stay abreast of marketing trends, seeking new ways to enhance your skills and elevate our event marketing initiatives.
• Want to be on the forefront of blockchain analytics and play a key role in getting our compliance capabilities in the hands of the right customers

Our ideal candidate has:

• Experience working cross-functionally to deliver high-performing integrated marketing campaigns, from planning to execution and measurement
• The ability to write engaging and effective marketing copy across a range of channels, including email, social media and website
• A strong understanding of the B2B buyer journey and buying behaviors
• Experience in paid and organic social media, particularly LinkedIn
• Marketing automation experience, preferably Hubspot
• Experience of other marketing tools and technology, including Zoom
• Previous experience or knowledge of B2B government marketing

Benefits

• You'll be paid a competitive salary, along with Share Options
• As well as a work pension scheme, enhanced parental leave, and 25 days holiday, you'll also get a day off to celebrate your birthday!
• We take your physical and mental health seriously - that's why we provide private healthcare and access to Spill Mental Health Support, as well as a $500 work-from-home budget to make that home office extra comfy
• Your personal development is important to us, so you'll have a $1000 annual budget to use, not just on professional qualifications, but on anything that pushes you towards your goals. You'll also have access to a LinkedIn Learning subscription