Marketing Operations Manager

Location: US, Remote (East Coast Preferred)

Global Work Environment: Due to Snappy employees being in Tel Aviv, London and across the US, we schedule all company-wide meetings and events in EST. We do our best to respect and accommodate your personal time. You might be expected to work outside of normal working hours from time to time.

Compensation: We feel passionately about transparency in compensation. Total compensation for this role is market competitive, including a base salary range of $110,000-$125,000, with an annual target bonus of 10%.

Snappy, the award-winning gifting company, is seeking a highly skilled and motivated Manager of Marketing Operations to join our dynamic team. Reporting directly to the Director of Growth and Customer Marketing, this role is crucial in ensuring the seamless execution and optimization of our marketing initiatives. The ideal candidate will be an expert in HubSpot and possess a deep understanding of marketing data analytics, campaign management, and lifecycle management. They must be extremely detail-oriented, an excellent project manager, and have a deep interest in GenAI.

You will:

• Oversee and optimize our marketing tech stack, including HubSpot, Intercom, SEMrush, and Google Analytics.,
• Ensure data integrity and consistency across marketing systems, ensuring that marketing data aligns seamlessly with broader company systems and reporting for comprehensive accuracy and reliability.
• Develop and streamline processes to enhance operational efficiency.
• Manage integration of marketing systems with Webflow and Salesforce for seamless data flow.
• Provide actionable insights through comprehensive reporting and analytics.
• Create, monitor, and refine dashboards and reporting metrics (e.g., lead conversion, pipeline, activations).
• Translate complex data into clear, actionable insights to inform strategic decision-making.
• Collaborate with marketing and GTM teams to gain insights on campaign performance and pipeline creation.
• Manage the technical setup, execution, and optimization of marketing campaigns.
• Implement and monitor multi-touch attribution reporting to identify patterns and trends within the buyer’s journey.
• Conduct A/B testing and experiments to optimize campaign performance and conversion rates.
• Build and automate customer journeys, email campaigns, and personalized messaging to effectively nurture and engage customers.
• Work closely with cross-functional teams, including RevOps, Sales, Customer Success, and Product, to align on customer segmentation, messaging, and campaign objectives.
• Support the Director in developing and executing operational aspects of marketing strategies for customer acquisition, retention, and revenue growth.
• Recommend, evaluate, and implement new marketing technology to enhance team productivity and impact.
• Stay up-to-date with industry trends and developments, particularly in GenAI, and proactively recommend innovative strategies and tactics.

You have:

• 5+ years of experience in marketing operations or a related field, with a strong emphasis on B2B marketing.
• Expert proficiency in HubSpot; familiarity with Tableau, Intercom, SEMrush, and Outreach, and ABM platforms.
• Proven track record in data management, campaign execution, and reporting.
• Strong analytical skills with the ability to translate complex data into clear, actionable insights.
• Extremely detail-oriented with a focus on accuracy and consistency in data management.
• Experience managing multi-channel marketing campaigns and optimizing for customer acquisition and retention.
• Excellent project management, communication, and collaboration skills.
• Ability to work in a fast-paced, dynamic environment, especially during peak seasons such as Q4.
• B2B startup experience.

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.

Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.

Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s "Best Small & Medium Workplaces," “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.

We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!), Uber credits for food delivery, and Snappy gifts for employee recognition and appreciation.

Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.

Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants.