Marketing Operations Manager

Description

Sprout Social is looking to hire a Marketing Operations Manager to join the Marketing team.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path. 

What you’ll do

• You will consistently strive for ways to optimize our current workflows & processes with a focus on data integrity and hygiene.
• You will drive cross functional projects that require tight alignment across Marketing, Sales and Operations teams. 
• You will design, build and maintain key operational workflows in our Marketing Automation Platform, Marketo.
• You will be the primary owner of several core elements of our tech stack (ex: 6Sense, Chili Piper, Splash, Reachdesk) aligning tool usage with the overall Marketing strategy to impact revenue growth.
• You will ensure data accuracy and consistency across all marketing systems and platforms.

What you’ll bring

Sprout Social is looking for an experienced, motivated, and collaborative Marketing Operations professional to join our team. You will be at the forefront of platform operations, serving as the primary owner of key components within our Marketing tech stack. Your responsibilities will include aligning with stakeholders and leading cross-functional projects to ensure seamless collaboration and elevate the performance of our revenue organization.

Additionally, you will develop lead management processes throughout the lead lifecycle that can scale with the business, ensuring that each step in the funnel is operationalized and optimized through the right technology and clearly defined processes. You will help to ensure that best practices for data management, workflow automation, program execution and reporting are consistently applied. 

The successful candidate will have a detailed eye for creating and maintaining an operational framework, and will take an analytical approach to identify opportunities and gaps within our current processes and technology.  If you are passionate about Marketing Operations, we’d love to talk to you!  

The minimum qualifications for this role include:

• 5+ years of experience in Marketing Operations or Marketing Automation
• 3+ years of experience using Marketo
• 3+ years of experience using Salesforce CRM
• Experience working with demand generation, revenue attribution, lead scoring, and customer lifecycle 
• Experience managing and integrating tools across a martech stack

Preferred qualifications for this role include:

• Marketo Certified Professional or Marketo Certified Business Practitioner
• Excellent organizational skills, ability to collaborate across departments and ability to manage multiple simultaneous projects
• Experience working with SQL, data warehouses, CDPs or other big data concepts & technologies
• Analytical, evidence-based, able to understand and use data from multiple sources to formulate conclusions and recommendations

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
• Partner with Revenue Marketing leadership to set initial priorities and align on expectations for your role
• Meet with other key partners in Operations, Sales, Product, and Finance to learn about the scope of their work and areas of opportunity
• Begin digging into Sprout’s Marketo instance

Within 3 months, you’ll start hitting your stride by:

• Become acquainted with the key pieces of our martech stack
• Develop familiarity with Marketing and Sales operational processes
• Work with your manager to develop a prioritized list of projects

Within 6 months, you’ll be making a clear impact through:

• Take ownership of several components in our tech stack
• Identify gaps in our current tools and process and develop solutions to address
• Develop strong relationships with key partners in Sales Operations, Revenue Operations & Finance

Within 12 months, you’ll make this role your own by:

• Manage and implement high impact operational improvements and changes across the entire marketing funnel
• Recommend ways we can consolidate or better use our marketing tech stack.
• Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we haven’t even considered yet

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

The base pay range for this role is $105,000 - $136,000 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives. 

Sprout’s compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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