Marketing - Paid Media Specialist

Media Specialist

Job Description :

The ideal candidate must have hands on experience working across Social or Search or both! You will be planning, executing and reporting on the down funnel metrics of your campaigns. You will be responsible for managing a group of higher education institutions and driving student leads for a host of online courses. The role requires a thorough understanding of paid digital strategy and the ability to work in concert with cross functional counterparts in a fast-paced environment.

Responsibilities Include, But Are Not Limited To:

• Plan, setup and management of campaigns across search, social and RTB channels
• Be aware of relevant business contract details and backend resources such as enrollment advisor bandwidth and class sizes to align paid media budget with internal resources and restrictions
• Hypothesize, verify, run and share web page testing outcomes with paid digital team and relevant cross functional marketing teams
• Understand everything from the core values to the historic down funnel conversion rates for your institutions and programs
• Maintain current enrollment goals and provide cadenced forecasting for future enrollment goals
• Provide forecasting for prospective institutions and courses as needed
• Maintain clear and concise lines of communication with cross functional team members
• Be the subject matter expert for all paid media queries

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• 2+ year's experience with Facebook Ads, LinkedIn Ads or YouTube
• 1+ year's experience with Google Analytics
• ~1 year experience Google Ads or Bing
• Inherently analytical and able to tell a story with data
• Pivot tables and vlookups are very familiar to you
• You don't just highlight issues, you bring solutions
• You work in paid media but still maintain an omnichannel approach with earned and owned media counterparts
• Meticulously organized and a great communicator
• Bachelor's degree in Marketing, Business, Digital Media, related field or commensurate experience

• Experience with Snapchat, TikTok, Pinterest, Twitter and Reddit
• Experience with any Demand Side Platform (DV360, Trade Desk)
• Experience with any tag management system (Google Tag Manager, Ad Servers)
• Experience leveraging any Website Testing tool (Optimizely, A/B Tasty, Hotjar)
• Experience with any Data Visualization tool (Data Studio, PowerBI, Domo, Tableau)
• You've made updates to your landing pages using any Content Management System (Wordpress, Drupal)
• You have experience or familiarity with the higher education industry