Marketing Science Senior Analyst, Implementation

As a Senior Marketing Science Analyst your curiosity never ends. The next question is always on your mind, helping you to understand how data science fits in the big picture of a project. Of the five sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling—you’re a rock star in at least two. Most importantly, you’ve got a solid understanding of how they all fit into a project, and you’re looking to hone your craft in areas you’re unfamiliar with. Also, gaining some leadership experience by providing guidance to junior analysts on daily project deliverables is definitely something you’re up for.

You Will:

• [End-to-End Analytics tracking] Manage the end-to-end analytics tracking for clients
• [Strategic measurement] Design and lead the implementation of measurement solutions to support to improve single view of customer data.
• [Cross-channel measurement + tracking] Leverage client analytics solutions (preferably: Adobe Analytics, Adobe Launch, Adobe Target, etc.) and various 3rd party marketing solutions (DoubleClick, LinkedIn, Pinterest, etc.) to support connected, cross-channel measurement.
• [Oversight] Lead the ideation, development, and execution of measurement strategies and frameworks.
• Provide work direction and mentor Associate Analysts and Analysts on project work.
• Be responsible for managing, organizing and presenting data in a clear, concise and actionable format.
• Confidently manage project delivery expectations and communications to project team.
• Think strategically about how data, technology, and content can be used to deliver smarter experiences and stronger business outcomes.

You Have:

• At least 3 years of experience working on Advanced Analytical methods, which could include Statistical Analysis, Data Modeling, A/B and Multivariate Testing, Customer Journey Analysis
• Experience with Data Modeling Techniques, (including unsupervised regression and classification) and model fine-tuning and iteration for business applications, and the ability to assess and provide Level of Effort estimates
• Experience in and comfort working with other Data Science concepts and techniques, such as Data Wrangling, Data Mining, Data Visualization
• Exceptional speaking and presenting skills and experience working directly with intelligent and informed clients
• A knack for simplifying complex work and the ability to explain complex concepts coherently
• Experience with Adobe stack solutions, Google 360, and/or 3rd party marketing tags using Adobe Launch.
• Developed and managed Advanced Analyses from Ideation to Completion, including final delivery to Key Stakeholders
• Experience with automated analytics validation tools (Charles, Omnibug, Adobe Experience Platform debugger etc.)
• Experience documenting and maintaining analytical and reporting operational procedures and processes.
• A detail-oriented mindset with exceptional organization skills.
• Strong time management skills to ensure accurate delivery.
• The ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
• A well-organized approach to working on multiple projects at once

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.

Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.