Marketing Specialist

Job Summary:

THE ROLE

Reporting to the VP - Marketing APAC, the Marketing Specialist is responsible for successfully delivering marketing campaigns for Ticketmaster’s attraction clients. They will be responsible for executing and continually evaluating campaigns in accordance with the local marketing strategy, working towards maximising ticket sales across multiple attraction-related events.

This role will suit someone who loves digital marketing, They will work across genres with a strong day-to-day emphasis on multi-channel communications and performance marketing.

The successful candidate will be a natural multi-tasker with a good understanding of International and local attraction events. As well as a strong understanding and/or experience within the local venue scene. We are also looking for someone with knowledge and/or a background in determining performance metrics and interpreting data to help optimise marketing performance.

RESPONSIBILITIES

• Working closely with the Sales, Client Marketing Managers and Client Services teams, to help develop and implement marketing plans and programs to drive ticket sales for venues and promoters.

• Develop and drive new marketing initiatives to support Ticketmaster products that enhance the consumer buying experience.

• Producing compelling data and insight reports – provide key online metrics and recommendations.

• Liaise with International marketing, State Teams and Ticketmaster Clients nationally to devise regular schedules for updating and coordinating marketing services.

• Liaise with key client marketing teams to ensure the flow of information, branding and content for event promotion.

• Work closely with the social, content & communication manager to help amplify event exposure and support the fan experience during on-sales.

• Work closely with the CRM team to find promotional opportunities while maintaining the health of Ticketmaster’s database

• Present opportunities and marketing plans to current and prospective clients

• Support any new or existing business initiatives where required

WHAT YOU NEED TO KNOW (or TECHNICAL REQUIREMENTS)

• An advanced understanding of the contemporary Digital marketing environment, Ad technology, and data-driven online advertising

• Strong communications skills, both written and verbal

• Experience with emarketing tools such as Exact Target, Mail Chimp

• Experience with Salesforce marketing and support cloud

• Experience with large databases and database management

• A solid understanding of social media channels and how to best maximise them to achieve KPI’s

• An understanding of online reporting tools such as Google Analytics and Adobe Omniture

• Experience working with project tracking and team collaboration software such as JIRA, Confluence and Slack

• An understanding of the live entertainment and/or ticketing industry

• Strong understanding of the International and local music scene

• An understanding of the local venue scene

• Have digital campaign experience

• Ability to confidently present materials in an open internal forum.

• Tertiary qualification in Digital media, marketing, media, sales or relevant business discipline (ideal)

• Advanced MS Word and PowerPoint, intermediate Excel skills

• Poses the ability to apply strategic and innovative thinking to generate creative marketing solutions outside the realm of standard practices

• A confident presenter,

BEHAVIOURAL REQUIREMENTS

• Proactive, driven and highly organised, able to manage a constantly varying and challenging workload

• A calm and controlled approach to working in high-pressure situations with a number of different parties

• The ability to build and maintain interpersonal, professional and press relationships

• A highly motivated and conscientious individual with the ability to use self-initiative

• A strong team player able to work with different internal departments and external agencies

• Strong sense of commitment to work and team

• Solid relationships with senior-level & executives at relevant corporations located in or doing business in the market

• Demonstrated ability to develop and nurture relationships and work effectively at all levels of client management

• High energy and a personality that thrives in a fast-paced, changing environment

• Demonstrated high-level relationship-building and negotiating

• Strong attention to detail

• Analytical mind and proven problem-solving ability

• Strong use of initiative and can think on your feet

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

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