Martech Strategy Director - REMOTE

At Acxiom, we equip leading companies to genuinely understand their customers through the innovative application of data and technology to marketing and growth strategies. This customer intelligence enables brands to acquire, retain, and grow customer relationships.

We are focused on driving successful outcomes for our clients through the solutions we deliver. We have a rich history of combining innovation and creativity to drive demonstrable results. Our ability to consistently deliver positive outcomes while maintaining the highest levels of ethics and integrity is why we are a trusted advisor to our clients and a long-standing leader in our industry.

As part of our Industry and Solution Strategy team, we are hiring a Martech Strategy Director. With a command of technical and soft skills, and exhibiting substantive business acumen, the Martech Strategy Director will utilize their knowledge, experience, and thought leadership to act as a strategic advisor to clients during the pre-sales and post-sales processes.

Duties and Responsibilities

• Determine Acxiom's solution and articulate Acxiom's right to win
• Provide marketing solution and industry expertise on new logo and cross-sell opportunities that result in increased pipeline and exceeding revenue targets
• Pre-sales: Partner with sales teams to plan, prepare, and execute on strategic deals in complex sales cycles
• Post-sales: Partner with key account leadership on account planning, thought leadership, and strategic opportunities for growth
• Work with sales and account management to understand customer problems
• Set the solution vision, strategy, and positioning that will permeate client discussions, proposal content, and presentations
• Lead the creation and presentation of the Acxiom solution roadmap
• Focus on selling complex technical solutions in terms of business outcomes and industry care abouts. Explain complex concepts in simple terms by translating technical concepts into everyday language
• Develop industry use cases and case studies to support sales opportunities
• Communicate industry needs to product organization
• Partner with product to develop industry-specific demos and talk tracks that demonstrate the uniqueness of the Acxiom value proposition
• Understand competitive intelligence and stay up to date on market trends
• Identify, lead, and collaborate on new innovative solutions and capabilities to drive and support growth strategy
• Provide thought leadership in market through speaking engagements, webinars, conferences, blogs, articles, LinkedIn, analyst engagements, etc.

Qualifications

Required

• A minimum of 7 years of related experience with a bachelor's degree; or equivalent work experience
• Proven track record selling complex enterprise solutions. Extensive understanding and/or hands-on experience in marketing and advertising technology products, solutions, platforms.
• Ability to forge strong, long-lasting relationships with senior executives
• Ability to creatively explain and present complex concepts in an easy-to-understand manner
• Proven delivery of thought leadership (examples: speaking engagements, webinars, conferences, blogs, articles, LinkedIn)
• Excellent technical and problem-solving skills
• Excellent written and verbal communication skills
• Excellent presentation skills
• Willingness to travel

Differentiating Qualifications

• Experience leading complex digital transformation projects at large organizations
• Solid foundation in media and programmatic environments (supply-side and demand-side)
• Strategic planning experience and the ability to build future-looking strategic marketing roadmaps
• Experience presenting and/or moderating client-facing events
• Solid understanding of multi-touch attribution and conversion metrics
• Solid understanding of CDPs (Customer Data Platforms), DMPs (Data Management Platforms) and big data environments
• Knowledge of cloud providers - Snowflake, GCP (Google Cloud Platform), and AWS (Amazon Web Services) environments
• Knowledge of marketing cloud platforms - specifically Salesforce Marketing Cloud and Adobe Experience Platform

Why Acxiom? We pride ourselves on cultivating an environment that is inclusive, flexible, and full of opportunities for growth. Many of our associates stay at Acxiom for decades, which speaks to our love for and dedication to our associates. Acxiom repeatedly wins company awards including Great Places to Work, Best Workplaces for Innovators and Women. If you want to work at a tech company that prioritizes innovation, empowers diversity, believes in work-life balance, provides world-class associate training and development, and offers great benefits, this IS the place for you!

#GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our California Consumer Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].