Measurement & Analytics, Senior Analyst

The Role

Our measurement team is a lynchpin to supporting our business growth. The team is responsible for accurately valuing media across our advertisers and publishers and consulting directly with clients to ensure that adMarketplace (AMP) media investments maximize their business outcomes.

The ideal candidate will have experience in digital media analytics and preferably advanced measurement methodologies such as MMM, MTA, and testing. The position combines leveraging technical and client-facing skills to support effective digital media performance management for our client advertisers and publishers.

What You'll Do

As the Measurement, Senior Analyst, you will be part one of the company’s key investment areas, solidifying and expanding our measurement capabilities which enable us to optimize client media performance.

• Support new client onboarding, reviewing tracking configuration and setting up reporting.
• Review reported results for quality assurance to arrive at accurate client reporting.
• Oversee assigned troubleshooting efforts when unexpected reporting issues may arise.
• Ensure ongoing measurement scores are properly updated and reported to AMP users.
• Assist with delivery of measurement findings and insights to clients.
• Support ideation and formulation of more effective measurement approaches for AMP to employ with their client advertisers and publishers.
• Work with AMP cross-functional teams to shape client experience and AMP solutions. 

Who you are:

• Digital media analytics professional with client-facing experience at digital media agency, in-house team, digital media platform, or ad tech company. 
• Possess a bias-to-action, “can-do” attitude, and willingness to proactively solve issues and see projects through to completion.
• Growth-oriented individual who is curious and hungry to learn more, can mentor and train more junior team members, and is willing to get their own hands dirty.
• Strong project management skills handling various workstreams across multiple accounts with the support of various internal cross-functional teams.

Qualifications and Skills:

• 2+ years of experience in digital media analytics, preferably with more advanced solutions (MMM, MTA, Testing), in a client-facing role.
• Bachelor's degree in a technical field such as computer science, engineering, or mathematics preferred.
• Proficiency in digital campaign management via platforms such as Google Ads, Search Ads 360.
• Ability to set up and review digital media tracking via tagging, such as UTM parameters.
• Proficiency in usage of site analytics platforms, such as Google Analytics and Adobe Analytics.
• Hands-on knowledge of SQL to pull data in support of data onboarding and ad hoc analyses.
• Strong diagnostic skills; ability to find data trends and patterns and explain them clearly.
• Analytical and problem-solving skills such as diagnosing and identifying root causes of data tracking issues as well as unearth findings and insights to share with clients.

*Compensation Range: $80,000 - $130,000

#LI-Onsite