Media Analyst

Summary

Position Overview:

We are seeking Campaign Media Analyst for the Campaign Tagging team. The ideal candidate will have a strong background in Campaign tagging and UTM link metrics and must have expertise in implementing tagging strategies for campaigns. Must have worked on Campaign tag generation tool like Claravine / Tealium

About the Role

Position Title: Media Analyst

Location - Hyderabad #LI Hybrid

Your responsibilities include but are not limited to:

• Ability to generate UTM Tracking codes for different types of marketing channels, to get detailed metrics about the visitors from tracking platforms like Google Analytics etc.
• Hands on experience of performing quality assurance checks for email proof copies related to SFMC/HQE, RTE email campaigns and troubleshoot issues.
• Collaborate with agencies and vendors to assist with campaign tagging requirements.
• Utilize marketing automation tools to set up and deploy different types of marketing channels & email campaigns like SFMC/HQE, RTE, Third-party emails.
• Collaborate with cross-functional teams to integrate campaign setups.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay up to-date on platform updates and best practices for campaign setups.
• Provide support and training to cross-functional teams on campaign setup tools and processes

Desirable Requirements:

• Minimum of 2- 5 years of experience in Campaign and media tagging implementation
• Strong understanding of marketing campaign setup processes and best practices.
• Detail-oriented with excellent organizational and time management skills.
• Familiarity with tracking and analytics tools to measure campaign performance.
• Effective communication and collaboration skills with marketing teams.
• Certification in relevant marketing automation platforms.
• Continuous learning and staying updated on industry trends in marketing technology.

Why Novartis

Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us!

Learn more here: https://www.novartis.com/about/strategy/people-and-culture

You'll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life

Handbook. https://www.novartis.com/careers/benefits-rewards

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, Join the Novartis Network here: https://talentnetwork.novartis.com/network.

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Division
Operations

Business Unit
CTS

Location
India

Site
Hyderabad (Office)

Company / Legal Entity
IN10 (FCRS = IN010) Novartis Healthcare Private Limited

Functional Area
Marketing

Job Type
Full time

Employment Type
Regular

Shift Work
No