Media Buyer

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How you’ll CREATE

• Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
• Liaise with label planning teams to develop media strategies and campaigns
• Execute, manage, and optimize digital media campaigns to maximize conversion value
• Develop and manage paid eCommerce/D2C campaigns across social, search, native, programmatic and direct programs
• Create custom audiences, book and optimize campaigns in Facebook/Meta, TikTok, Snapchat, Google Ad-words, and other DSPs
• Possess strong technical understanding of programmatic audience buying
• Understand pixel implementation on websites for data collection and conversion tracking
• Identify target audiences and analyze their characteristics, behaviors, and media habits
• Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
• Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
• Research and record trends, innovations, and changes that affect eCommerce media buying
• Aid in educating the digital & marketing teams on best-practices and data driven techniques
• Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
• Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
• Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions

Bring your VIBE

• 2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)
• Strong written and verbal communication skills
• Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
• Experience with major ad exchanges and ad server technology.
• Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, Google Merchant Center, and Shopify
• Experience driving eCommerce revenue growth and online lead generation with paid media
• You build great relationships with clients, vendors, and reps
• Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
• Familiarity/experience with DoubleClick, Google Analytics/GA4, DOMO, Linkfire
• Passionate music fan
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:Marketing, Streaming & Digital Media

Salary Range:

$46,872- $109,590

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.