National Marketing Manager

Job Summary:

Company: Academy Music Group

Department: Marketing

Location: Brixton, London

Reports to: Head of Marketing

Working hours: Full-time

Job type: Permanent

Role

A senior position in the marketing team, you will have a solid understanding of marketing and be responsible for developing, implementing and maintaining year-round marketing strategies by managing and coordinating a team of dedicated marketing specialists based across the UK. You will collaborate with the wider team to deliver successful campaigns for artists, promoters, tours and venues, managing budgets and performance to meet the agreed company objectives and commercial targets.

About You

• Significant and demonstrable experience in a marketing role, focusing on music, media or entertainment and managing multiple accounts
• Proven track record executing commercially successful campaigns and promotional services at scale
• Prior experience of managing a team
• A strong network of connections and established marketing relationships
• Experience managing budgets, data analysis and marketing spend
• A solid understanding of ticketing would be advantageous
• An understanding of ad scheduling
• Marketing expertise in print, digital, social media platforms and media buying
• Excellent understanding of key analytic tools, reporting and advertising KPIs
• Proficient in Microsoft Office Suite, including PowerPoint
• Strong project management skills
• High level communication skills
• Understanding of the wider industry landscape, key marketing and social media platforms and techniques

What We Need

• Motivated by impact-led strategy to ensure all campaign activity aligns
• Dynamic and detail orientated
• A team player and collaborative by nature
• Accountable and organised with a strong sense of time management
• Relationship-building and relationship management with the ability to deal with difficult situations with tact and diplomacy
• Extremely organised, self-motivated and deadline-driven
• Positive, with a proactive, can-do attitude and solutions focussed
• Flexibility to work irregular hours (weekends/evenings/public holidays)

What You’ll be Doing

• Coordinating marketing campaigns for shows, tours, events, venues and ad hoc projects
• Collaborate with department leads (digital marketing, social and content, PR, design), regional marketing managers, promoters, partners, ticketing services and agencies to deliver a fully integrated plan, increase ticket sales and optimise commercial and promotional impact
• Line manage and provide leadership support, direction and planning to regional marketing managers in respect of their venues and promotions; managing day-to-day activities, setting objectives and monitoring performance with regular reviews
• Support the Head of Marketing with the overall brand experience and work with external agencies and internal development teams as required
• Build and establish strong and trusted relationships with promoter and ticketing marketing leads to deliver supportive marketing campaigns
• Negotiate rates and relationships with media outlets and platforms
• Use data, marketing research and analysis to inform marketing activities
• Oversee relationships with external agencies, providers and services
• Manage marketing budgets alongside the Digital Marketing Manager to maximising profits
• Create and generate daily/weekly/monthly reporting to inform key stakeholders, the wider business and campaign partners
• Identity opportunities to reach new audiences
• Establish KPIs and metrics to measure the success of campaigns
• Identity and communicate key marketing trends and insights

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

Reality check

While this is a great opportunity in an exciting industry, this is not just a chance to see shows for free! The role is not your ordinary nine-to-five, and the industry is demanding, with sometimes long and unsociable hours. The excitement and energy of the shows and events we create comes from the hard work and dedication we commit to our work, and this position is no exception so get ready to bring your very best to the role.

The Company

Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.

AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: Wednesday 9th October 2024. We reserve the right to close applications at anytime so encourage early application where possible.

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