Omni Customer Planning Manager
Unilever
•
Ho Chi Minh City, Vietnam
Company
Unilever
Location
Ho Chi Minh City, Vietnam
Type
Full Time
Job Description
Job Descriptions:
- In charge of a specific Omni Modern Trade customers.
- Drive the design & implementation of Omni categories/customers O2O plan:
- Develop Omni channel & shopper insights and translate insights into business building opportunities.
- Build specific trade/media plans/activities for Omni channel & deliver category/ brand JTBD/objectives.
- Identify trade/media spend opportunities for Omni customer and plan/allocate funds for trade/media activity.
- Plan & deliver Omni GMV Target via digital converstion tool.
- Cooperate with stakeholders to drive for O2O deployment of assortment, content, promotion.
- Drive O2O shopper journey via digital shopper marketing solution & loyalty partnership.
- Delivering analytics to understand shopper trend, sales movement to define opportunities & risks to define action.
- Co-operate with Omni customers & internal stakeholders of Retail Innovation, Digital Commerce
- Marketing, Marketing team on data partnership set-up & deployment, data activation on 1pd & 2pd data with customer with high ROAS.
- Online Perfect Store deployment for Omni Site:
- Serve as primary facilitator for Omni commerce content-related agenda.
- Collaborate with internal teams & Omni customer to co-deploy Perfect Store online & 7 Omni-channel assets.
- Collaborate with Customer & Unilever field force in-store team to ensure O2O
- Operation of OLA (online availability) & O2O Promotion deployment, & pick, pack, last-mile delivery.
- Lead on-site visibility & media activities:
- Propose for customer team/ brand team on plan to visualize banners/visibility/media to drive Omni traffic, sale out.
- Manage Omni Visibility/media budgeting/investment to deliver right efficiency & growth impacts.
- Leading O2O thematic campaign deployment of content, promotion, media & visibility & instore operation.
- Build & cultivate partnership with key content persons in Omni retailers to stay updated of best practices, new features & developments, unique collaboration opportunities, etc.
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- University graduate in business administration, foreign trade, economics
- At least 3- 5years relevant working experience in FMCG, E-commerce industry
- Experience in content development highly valued. Good planning, logical thinking.
- Proactiveness & having team-work spirit
- Quick learning & able to adapt with changes
- Good command of English communication
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Date Posted
12/19/2024
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