Paid Acquisition Manager (Hybrid Remote Policy)
Company
Brevo
Location
Other US Location
Type
Full Time
Job Description
Brevo is the leading Customer Relationship Management (CRM) suite designed to enable millions of organizations to connect with people using technology for their success. Our platform gives businesses a unified view of the entire customer journey, empowering them to grow with intuitive marketing and sales tools, including Marketing Automation, Email, SMS, WhatsApp, Chat, and much more.
Today, more than 500,000 businesses across 180 countries, including Sodexo, Louis Vuitton, Carrefour, eBay, and Michelin, trust Brevo’s reliable technology and 75+ integrations to deliver unparalleled customer experiences, reduce costs, and drive sales.
Brevo reached €142M ARR in 2023 (40% growth year on year) and has close to 1,000 employees globally.
As a Paid Acquisition Manager, you will be working alongside our Head of Paid Acquisition in order to drive & govern effective end to end growth of the paid marketing (Pay-Per-Click) channels (such as Paid Search, Youtube, Display, Meta, LinkedIn…) to drive customer acquisition.
As a Paid Acquisition Manager, you will:
- Work closely with Head of Paid Acquisition to drive recommendations on campaign strategies & performance marketing initiatives through acquisition and other ad hoc analyses
- Execute online marketing campaigns on core paid channels (campaign creation, ads copy, bids optimization, and testing) globally with a high level of budget
- Monitor and evaluate paid channels' results and performances, ensuring the highest ROI and acquisition growth with a scalable approach
- Develop new tools and processes to scale Brevo’s campaign coverage in core geographical zones
- Liaising with strategy and data teams to gather qualitative and quantitative inputs, and integrate them within the Performance Marketing Strategy
- Take ownership of PPC projects and tactical initiatives, collaborating closely with cross-functional teams to ensure alignment and effectiveness of marketing strategies.
- Tools that you will be managing daily: Google/Microsoft Ads, Excel/Google suite, GA, Tableau, Metabase, Omni
What will contribute to your success:
- A minimum of 3-5 years experience in managing paid digital marketing campaigns (advertiser or agency)
- Good operational skills in Managing Google Ads campaigns is mandatory
- Operational skills & Strategic mindset, experience on other paid marketing platforms is a plus
- Strong business acumen with advanced analytical skills; you love finding the details in facts and statistics and putting it all together for an actionable plans, data skills is a strong plus
- Good understanding of the digital marketing ecosystem, experience in Saas, subscription business model is a plus
- Ability to deliver best in class results with limited resources
- You know how to make the funnel bigger and are hooked on seeing the acquisition graphs going in the right directions
- You bring strong data-driven decision-making with an experimental and a lean approach to your work. You are able to read and analyze numbers
- You are curious, have an entrepreneurial mindset and you excel at taking ownership
- You know how to own your project and be able to present in a synthetic way
What we offer:
- A unique opportunity to join an international and collaborative scale-up environment in a hyper-growth context
- Meal vouchers - Swile (12,5 € per day)
- Excellent private health care, of which 70% is covered by the company
- RTT
- Bi-annual global company offsite; inter-office trips (when the current sanitary situation permits)
- Work's council benefits (Leeto)
- Social and green committees to take care of environmental and social matters
- Several services related to prevention, health and personal and professional well-being on Welii platform
- Very competitive referral program
- Second parent leave: 1 month of fully paid leave
- Kids leave: additional time off if your children are sick and need you
- English and French classes, and over 155000 courses available on Udemy
- Budget to support your workspace at home
- A modern office in a central location with free fruits, drinks & lots of fun activities
- Relocation package and visa sponsorship for international talents
- Sustainable Mobility Package if you choose to commute to work on a mechanical or electric bike
- ...and more!
Meet us!
- A first video interview with our HR Team
- A second video interview with Nicolas, Head of Paid Acquisition
- A use case with a debrief meeting with Nicolas & Vincent, VP Digital Marketing
- A last interview (video or at the office) with the Paid Acquisition team
Brevo puts diversity and inclusion at the heart of its values. We examine all applications with treatment based on equal skills and applying the principles of non-discrimination.
Brevo values work-life balance and offers flexible working hours and remote work. Most of our teams will be working mostly remotely and others will follow a hybrid model depending on the nature of the job. This policy is based on a mutual understanding between the Head of, Managers, and Team Members.
Date Posted
10/14/2024
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