Partner Marketing Director - USA

You know great marketing is all about storytelling. Audience attention is earned, not freely given - whether you’re talking to a client about their marketing needs or developing a strategy for their consumers, compelling storytelling is the foundation for it all. It’s no longer enough to simply show up—brands must craft experiences that engage, delight, and deliver.

At Indigo Slate, we focus on telling a story where marketing, technology, business, and creativity intersect to solve our clients’ biggest challenges. The Partner Marketing Director is a crucial member of our organization helping to fulfill and expedite the growth of high-touch, global partner marketing. You operate as both an entry point into agency studio, consulting and product services and/or boots on-the-ground in the client’s partner marketing organization.

Outside of the agency, you are a growth agent of the client, helping them to accelerate growth of their partner program and boost ROI such as revenue or brand presence. In addition, you will lead partner marketing and go-to-marketing services for your client and assist in helping them to sell-in and sell-through their program within their partner ecosystem.

Inside of the agency you are a main point of contact to deliver full funnel, brand to demand solutions and tap into the wider agency network for specialists such as brand strategy, demand marketing, paid media and content marketing. And you will assist selling in program expansions to new regions and markets. Additionally, you will be a thought leader, writing strong points of view and leading innovation.

Depending on the F100 client partner program, you will lead and manage 1 to 10 partners conducting regular client calls, keeping clients in the loop and engaging auxiliary agency specialists operating in Indigo Slate or sister agencies.

We’re looking for someone who is an avid communicator and storyteller, creative in their approach to solving problems, and confident with clients. As part of this fast-paced, fun team, you will get the chance to work with exciting global brands and deliver award-winning project work.

Responsibilities:

• Have a deep understanding of your client, product and solution approaches seeing the bigger picture and providing strategic direction to internal and agency teams
• Plan, manage, and execute joint marketing plans and initiatives, maintaining partner marketing benefits and best practices as an expert on partner marketing and go-to-market strategy knowledgeable of full funnel, brand to demand marketing and sales enablement
• Act as subject matter expert to demonstrate a deep understanding and pulse of the partner eco-system (market, competition, demand, etc.) to provide feedback within geographical footprint and insights on campaign landing to area and corporate marketing stakeholders.
• Operate as a strategic leader with senior clients to deliver strategic marketing plans that align with client’s and client partner objectives.
• Write creative briefs to direct internal agency studio teams for development and execution
• Build intelligent solutions and creating successful co-marketing programs for our clients and their people and partners to empower their people and partners to do more.
• Manage relationships and collaborate with our partners and their clients’ organizations, including multinational, alliance, and system integrator partners.
• Driven and motivated to strive to bring thought leadership marketing best practices and trends to this role and to your projects.
• Ensure campaign lead flow (inbound, outbound) operating as planned and nurture stream/hand-offs are prepped.
• Be a champion for holistic growth of a new program and opportunity for our team.

Additional Qualifications:

• degree in marketing, advertising, communications (Master’s preferred).
• least 10 years of professional services in digital marketing consulting including developing marketing strategy and programs for global solutions for F100 clients.
• least 5 years of F100 B2B enterprise marketing, advertising or communications experience
• track record of successful client-focused content campaigns ideally in integrated partner marketing relationships.
• communication skills and ability to build strong client relationships with a high degree of comfort to large and small audiences alike.
• in developing joint value propositions, integrated campaign planning, channel strategy and communications strategy.
• thinker with a passion for delivering results.
• with technology platforms and solutions with a reasonable level of technical proficiency.
• experience of managing virtual teams across functions and geographies
• problem-solving skills for internal and external resources and teams as it relates to conflict resolution and follow through with partners.

Our Commitment to you:

• You'll make a difference for an impressive list of clients. Indigo Slate serves many of the F100 on high-profile projects.
• You’ll experience opportunities to learn via training, projects and collaboration with experts.
• You’ll be given access to leading-edge technology and tools.

INDIGO SLATE:

We are the human experience agency. Creating smart experiences enabled by our unique combination of skills, delivering powerful results.

Indigo Slate is a full-service digital agency and consulting practice, backed up by a global engineering leader (Zensar Technologies) and supported by a digital product design studio (Foolproof) which allow us to empower clients to build transformative experiences from start to finish.

Through a profound intersection of marketing, technology, business, and creative; brands are no longer judged through their advertising, but through each touchpoint, both internally and externally, building in strength with every experience.

At Indigo Slate, we harness a mix of skills unique in our industry, equal parts strategic consultancy, creative agency and technology thought leadership to build and run the best experiences on the planet.

Salary range: USD 115,000 to USD 170,000 per annum, depending on skills, qualifications, experience and location.