Performance Analyst

Reach Plc are looking for a Performance Analyst you will be responsible for supporting the Customer Marketing team gather data and actionable insight for decision making and success against their targets

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

In this role you will be responsible for conducting analysis and developing performance measuring frameworks in order to refine activity and drive results within the Customer Marketing team.

• To establish and maintain effective tracking systems to collate key forecasting, performance, revenue, campaign spend vs return tracking for the wider Customer Marketing Team, in order to drive insight and performance.
• To deliver regular reports and ad hoc analysis outlining premium and active customer performance for use by core stakeholders and the wider business
• Able to track and make clear recommendations on trends in product yields, price setting and future trading influences
• To support the teams through monitoring and investigating data to highlight and flag anomalies, trends, potential impacts and opportunities
• Keep abreast of what is happening in the wider market and how that may affect Reach’s core business and strategic decision making 
• First point of contact for ad-hoc data inquiries and requests
• The ability to deliver all of the above in an appropriate format for the intended audience, whether a spreadsheet, presentation or dashboard.
• Be a positive, proactive spokesperson for the Customer Marketing team and our objectives at all times
• Uphold Reach's policy around diversity and inclusion and work to ensure our values around non discrimination are upheld in 

• Ability to translate complex data into user-friendly information to guide decision-making
• Good organisational skills and the ability to multi-task and prioritise workloads
• A common sense and logical approach to problem-solving
• Comfortable working with numbers and a keen eye for identifying data patterns
• A genuine interest in digital publishing, premium subscription products 
• Experience working on digital subscriptions, media, publishing, or related industries is a plus
• Experience using analytics tools (like Amplitude) - and the ability to quickly get to grips with other analytics packages - to analyse data, interpret trends and deliver actionable insights
• Experience of any of the following would be advantageous. RevenueCat, Substack, Meta, TikTok, Snapchat Ad Manager, AppsFlyer
• Experience working on paid campaign attributions,  digital subscriptions, apps and premium products desirable

Plus, as part of the Reach family you’ll have access to a brilliant range of benefits, including:

• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• Help saving for your retirement - you can join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Members of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior manage

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.