Performance Marketing Manager

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Yotpo is looking for a talented Performance Marketing Manager to join our Marketing group. 

We’re looking for a self-motivated quick learner who thrives at the intersection of marketing, creativity, and analytics to scale and optimize our paid acquisition channels (Facebook, Instagram, LinkedIn, Google, etc.), with a strong focus on SEM (Google Search, Bing, Shopify Ads). 

The Paid Acquisition Team is a part of the Marketing Department and works cross-functionally with multiple departments, including design, content, product, product marketing, sales, customer success, engineering, and data. 

Responsibilities: 

• Manage, optimize, and scale paid activity on Facebook, LinkedIn, Instagram, Twitter, YouTube, Quora, G2Crowd, Capterra, and more. 
• Support other acquisition channels:  Google Search, Bing, Shopify Ads 
• Manage paid campaigns E2E, including budgets, bids, account structure, keywords, ad copy, landing page, creatives, conversion optimization, and more. 
• Develop paid media plans for specific product lines.
• Work with our in-house design and content teams to continuously develop and optimize ad campaigns. 
• Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities. 
• Report on paid traffic & results. 

Requirements: 

• 3 years of experience leading and managing social campaigns (Facebook, LinkedIn, Instagram, Twitter etc) 
• Advantage- experience leading search campaigns (Google, Bing, Shopify Ads)
• Working experience with platforms such as Google Analytics
• Autodidact: Highly skilled self-learner, eager to master new concepts independently, naturally analytic, and curious 
• People-person with strong interpersonal skills that can work as part of a team
• Able to manage several cross-team projects 
• Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.) 
• High level of English (written and spoken) 
• Hands-on experience with Hotjar, WordPress, Wistia, Amplitude - advantage.

If you don’t meet 100% of the qualifications outlined above - that’s okay! We believe in hiring talented people. We encourage you to apply if you think this is a role that would make you excited to come to work every day.