Product Growth Analyst

As the world’s leading video marketing platform, Vidyard’s technology shows our customers exactly how viewers interact with their videos. Along with hosting video content, Vidyard reveals who’s watching videos, and for how long with detailed viewer analytics and engagement data that can be pushed directly into a MAP and CRM, turning views into sales. We’re passionate about helping companies grow their business through the power of video!

Vidyard, the leader in asynchronous video, is hiring a Product Growth Analyst to help drive our Product-Lead Growth (PLG) strategy! We are looking for a mission driven Growth Analyst who shares our passion of helping sales professionals surprise and delight their customers. 

As a Product Growth Analyst, you will work with a team of Analysts, partnering with the product, sales and customer success teams, enabling them to better understand our customers, including  how customers onboard and interact with our product. You will be instrumental in launching and analyzing high impact initiatives that will grow and retain our free, SMB and Enterprise customer base, and help monetize the business.

As a member of the Strategy & Analytics team, you will:

• Partner with the product, sales and customer success, helping them to drive and understand the performance of Vidyard’s PLG initiatives across activation, acquisition, retention and monetization
• Develop a deep understanding of product features, related KPIs, and Vidard’s data model
• Interpret data, analyze product engagement and initiative performance using statistical techniques, and provide functional and executive level dashboards and reports
• Analyze and interpret trends and patterns in complex data sets, tease out new insights and identify hypotheses that could unlock significant growth opportunities in the business
• Inform product experimentation by (a) forecasting potential growth and project impact and (b) recommending testing best practices regarding audience segmentation, cohort size and required time to achieve statistically significance
• Communicate key findings to senior stakeholders, influencing them to make the best decisions possible
• Become a centre for institutional knowledge by developing a deep understanding of Vidyard’s customer journey phases, key business metrics, data model and analytics tool set

To be an effective team member, the following skills are valuable:

• 2-5+ years B2B and/or B2C experience in growth analytics at a technology company, ideally working with product, sales or customer success teams
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Excellent SQL skills and fluency with BI/visualization tools (E.g. Google Looker)
• Experience with R, Python, DBT and LookML is a bonus
• Experience in working with large data sets and distributed computing tools (ie. Redshift)
• Working knowledge of the marketing and sales funnel, customer journeys, onboarding and engagement initiatives, AB testing and automation tools
• Comfortable with statistics and experience supporting marketing teams with experiments / testing of customer interactions
• Solid track record of taking a proactive approach, producing growth analytics and delivering in sprints cycles
• Ability to partner cross-functionally with marketing as well as product, sales, customer success and finance
• Excellent written and verbal communication skills, specifically the ability to communicate effectively across multiple management levels
• Curious, driven, and excited to make a significant impact in helping achieve the company's mission! 

Job descriptions can be overwhelming. We are all aboard at Vidyard and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for. 

As we also value direct and transparent communication, you can expect to hear from our team even if you are not selected to move forward.

• Competitive pay
• Comprehensive, flexible benefits on day one*
• Wellness allowance to spend on what's important to you 
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match*
• Stock options
• Flexible holiday program

*Benefits described are Canadian specific, if you’re located in another country, our Talent team will speak with you about localized benefits for you.

Remote @ Vidyard:

As a video-centric organization, Vidyard has mastered the art of remote work. Whether you are local to our collaboration space in Kitchener, Ontario, Canada, or you join us from elsewhere, you will be an integral part of the team.

Vidyard is dedicated to ensuring all Vidyardians have an opportunity to:

• Level up their home office/workspace. 
• Socialize purposefully within teams as well as across the organization. 
• Enjoy a flexible work schedule. We know your time is valuable, so own your work in a way that best suits your lifestyle.

We believe working remotely shouldn’t cause any barriers, so from onboarding to day-to-day operations, your colleagues and leaders are only as far as a *virtual* tap on the shoulder away.

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Unsolicited resumes from Agencies will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at [email protected].