Product Led Growth Marketing Manager
Company
Aiven
Location
Austin, TX
Type
Full Time
Job Description
Open source is our beating heart and itâs something that fuels our work and our culture. Itâs where we began. Itâs where weâll always be. Our vision is to become the trusted open source data platform for everyone. We are a Cast of over 400 individuals (âCrabsâ) located across the globe. Why Crabs? Because we believe in thinking sideways. And right now, weâre looking for sideways-thinking Product Led Growth Marketing Manager.
We want to be the trusted data source data platform for everyone. But there are plenty of people out there who have not yet heard of us. And many of those who donât yet know what we offer or what we stand for.
We therefore take marketing extremely seriously, and we are always on the lookout for those who have the creative, research, analytical and strategic skills to succeed. Currently, we are looking for a Product Led Growth Marketing Manager.
At Aiven our unwavering commitment to our customers drives every facet of our marketing strategy. We believe that a truly customer-centric approach is the key to our success. Whether we're crafting compelling digital campaigns, creating engaging content, orchestrating impactful field events, or nurturing brand awareness â our customers are always at the heart of our efforts. We work seamlessly with regional sales teams and local partners to ensure that our integrated approach revolves around delivering exceptional value and experiences to our customers.
Who we are
So, how do we become the trusted open source data platform for everyone? By listening closely to our customers and taking action to ensure they achieve their business goals. You see, the software we create is merely a means of delivering value. Our thinking is customer-first. Thatâs why our customers are at the front and center of all we do. And in the spirit of sideways thinking, weâre by their side as well. Actively helping them solve their challenges. Collaborating. Sharing. And innovating. In other words, it really isnât just about who we are. Itâs about who our customers are â and where they want to be.
Our values
We want individuals who can embody our values of ownership, courage, and openness.
What does that mean in practice?
We take ownership of the problems we solve. What we do is about improving life for our customers, enabling them to meet their goals. So we own our decisions and mistakes. Sometimes that takes courage. But we donât falter â we take on challenges with confidence. And right at our heart is openness. Weâre always open to new ideas â from wherever and whoever they come.
The Role:
As a Product Lead Growth Marketing Manager, you will be at the forefront of driving growth for Aiven's products through strategic marketing initiatives. You will work closely with cross-functional teams to develop and execute innovative marketing strategies that attract and retain self-service customers, drive revenue, and increase market share.
What You'll Do:
- Acquire direct adoption (self service) accounts
- Growth usage within self-service accounts
- Identify and hand-off Product Quality Leads (PQL) to sales team
- Develop and implement acquisition campaigns and experiments aimed at generating explosive user growth
- Build email nurturing campaigns to convert trials and free tier users to paying users
- Develop and run hypotheses and tests to quickly identify optimizations
- Monitor relevant metrics to pinpoint areas of potential growth
- Explore innovative strategies to influence key metrics effectively
What We're Looking For:MUST HAVE:
- 4+ years experience in growth marketing, preferably within a SaaS organization
- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data driven decisions
- Proficient in B2B marketing across various digital platforms and channels
- Proficiency in marketing analytics tools and marketing automation software
NICE TO HAVE:
- Experience with Pardot/Salesforce Engagement platform
- Experience crafting and implementing data-driven Product Led Growth (PLG) marketing strategies
Donât worry if your experience doesnât line up perfectly â we still encourage you to apply! We believe in investing in our crabsâ professional growth.
Our Offer
If you ask us whatâs the best thing about working for Aiven, many will probably say itâs the high concentration of talent from around the world that we have here. Enjoy the agile environment of a hyperscale scale-up where you can truly make an impact and have fun while at it.
We invest in you
- Participate in Aivenâs equity plan
- With Aiven locations spanning the globe, we want all of our crabs to find the right balance with our hybrid work policy
- Get the needed equipment to set yourself up for success
- Step up your career game with real employer support (use one of our learning platforms, annual learning budget, and more)
- Get holistic wellbeing support through our global Employee Assistance Program
Make a difference at Aiven
- Contribute to open source projects that you find meaningful outside of work - and get paid for it! Our Plankton program recognizes extra work to the open source ecosystem for developers and non-developers alike
- Use up to 5 days per year to volunteer for a good cause of your choice
- Join one of our team member resource groups - empower yourself and others in missions that resonate with you
What else
- Need insurance: Weâve got you covered - benefit from our: Comprehensive health insurance options including dental and vision benefits and Life and AD&D insurance
- Your wellbeing matters: we provide you with a health savings account with Aiven contributions, as well as short and long term disability plans that protect you if youâre unable to work
- Looking after your future: youâre covered by 401(k) and roth 401(k) retirement plans
Amazing, Whatâs next
If you think Aiven is the place for you, send us your CV and weâll get in touch.
Visa Sponsorship
Aiven is able to sponsor visas for this position. However, possible recruitment and employment is subject to having and maintaining an adequate authorisation to work.
E-verify
Aiven participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. More information about our participation in e-verify can be found here.
How to Recognise and Avoid Employment Scams
There has been a rise in fake job postings used by scammers to get personal information. Please familiarise yourself with the red flags of a potential scam.
Here at Aiven, all of our emails relating to recruitment come from an @aiven.io, @greenhouse.io or @eu.greenhouse.io domain and all of our interviews are conducted over video call or in person, our interviews will never occur over text or chat. If youâre unsure of the legitimacy of a job opportunity/offer pertaining to Aiven, please donât hesitate to reach out to us at [email protected].
Equal Opportunities
Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes. Aiven complies with applicable local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.
At Aiven, we are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We make all reasonable accommodations for persons with disabilities or who otherwise need support to thrive in the workplace. We are committed to continuously improving workplace accessibility. There is an option to request a discussion in the application process but if you have any questions before applying please write to us at [email protected].
Date Posted
03/02/2024
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