Product Marketing Analyst

Date Posted:
2022-09-14-07:00
Country:
United States of America
Location:
CAI22: Carrier - Indianapolis 30 S Meridian St, Suite 500 , Indianapolis, IN, 46204 USA
GENERAL RESPONSIBILITIES:

The product marketing analyst will work with product managers and cross-functionally to provide competitive intelligence, market analytics, technical support and voice of customer of residential HVAC equipment and associated accessories and controls. The successful candidate must have the capacity to work in a fast-paced environment and demonstrate the ability to leverage leadership, decision-making abilities, and technical aptitude to assist in meeting customer needs. Foundational skills for this role include data analytics, market research, gathering voice of customer, project management, general technical aptitude, and general business management skills.

KEY RESPONSIBILITIES:

• Leverage data available in multiple business platforms to create product marketing dashboards
• Lead market research and voice of customer activities to support product roadmap development and new product requirements.
• Work closely with product managers, regional sales managers, product engineers, factory teams and other internal departments to develop product marketing tools for distributors, dealers and/or end users to help increase sales, revenue, and margins and assist with product transitions.
• Work with product managers and product engineering to assist in developing pre-sale technical materials that aid in the selection, application, and sales of residential products.
• Support product managers with product launch tasks and creation of marketing materials.
• Maintains and/or identifies solutions and tools including competitive comparisons, feature/benefit value, product gap analysis, platform performance, and sales tools creation in support of product launches.
• Develop a thorough understanding of the residential HVAC industry, the company's products, and sales channels.
• Responsible for product launch tools and phase-in/out for projects with significant scope and complexity.
• Lead continuous improvement projects to document and improve product marketing processes.

TYPICAL EDUCATIONAL REQUIREMENTS:

• BA/BS degree with 3+ years' experience
• MA/BMS degree with 1+ years' experience

KEY QUALIFICATIONS:

• Background or experience in HVAC engineering, industrial engineering, market analytics, marketing &/or product management preferred
• Experience with coding such as Python
• Strong Microsoft Excel and PowerBI skills
• Clear understanding of basic marketing principles
• Understanding of residential HVAC applications and market dynamics preferred
• Ability to work in self-directed manner across multiple departments to identify needs of the organization and/or customer, articulate necessary proposals and see projects through to completion
• Highly organized with strong attention to detail, while also able to manage multiple priorities
• Demonstrates self-initiative, sense of ownership, quality, and customer satisfaction orientation
• Proven ability to execute with speed and exhibit a bias for action mindset
• Ability to think outside the box, innovate, take risks, and implement progressive, sustainable solutions
• Strong analytical skills with demonstrated ability to pull data from assorted sources and synthesis in both graphic and verbal format, so that it is easily understood by the target audience. Tell the story.
• Strong ability to work in diverse, cross functional project teams to achieve high levels of performance in a dynamic, changing environment
• Must have fluent skills with Microsoft Office Excel, Word, PowerPoint and PowerBI.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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