Product Marketing Director

As the Product Marketing Director at Anchanto, you will be responsible for designing and managing the go-
to-market strategies, developing the messaging, and drive the market positioning of Anchanto’s products and
solutions.

Key Responsibilities:

· Expertise and thought leadership: Develop a deep understanding of our customers, target audience,
and competitive landscape, evangelizing that understanding across other teams.
· Go-to-Market: Lead the development and refinement of Anchanto’s messaging and positioning informed by user research, market insights, and product understanding across key segments.
· Operations: Drive new product and feature launch plans, serving as the go-to-expert across product,marketing channels, education, sales, and customers.
· Research and Enablement: Support our sales operations team to empower our sales teams with competitive documentation and other enablement assets.
· Product management: Influence the product roadmap by sharing relevant market, customer, and competitive insights with the product team.
· Team Management: Oversee and mentor team members, fostering growth and excellence.

Essential Requirements:

· 10+ years of experience including 7+ Years of proven experience in Product Marketing in a B2B SaaS environment.
· Proven experience in a product marketing leadership position.
· The ability to understand and articulate technical concepts and translate these into compelling, commercial, customer focused stories.
· Experience working with Enterprise SaaS products and solutions.
· Excellent communication and collaboration skills.

Personal Attributes:

· Creative and proactive individual able to inspire and get people to adhere to their vision.
· Outcome-focused project management skills.
· Ability to manage difficult situations with resilience.
· Well-organized individual with clear prioritization skills.
· Outcome driven with a go-getter attitude, an ambitious and positive professional able to think strategically.