Product Marketing Manager

Groundfloor's fast-growing Marketing department is seeking a highly motivated and experienced Product Marketing Manager to join our team.

The ideal candidate will have a passion for financial empowerment and a strong background in product marketing within the Fintech/and/or Proptech industry.

In this role, you will draw on your diverse skill set, encompassing the art of persuasive storytelling, data-driven decision-making, and a keen eye for emerging marketing trends. You will know how to work cross-functionally, identify product fit with diverse target audiences, identify product positioning, and understand how to translate these into actionable projects for the Product team to build and execute.

Groundfloor is a remote-friendly, hyper-growth company based out of Atlanta. Candidates based in the Metro Atlanta Area are preferred.

THIS JOB MIGHT BE FOR YOU IF:

• Strategic Thinker: Strong strategic thinking and problem-solving skills with the ability to translate complex concepts into simple and compelling messages.
• Exceptional Storyteller: Create and evangelize compelling company and product stories, telling those stories through multiple media personalized to audiences and lifecycle stage
• User-Centric Mindset: Ability to empathize with users and incorporate user insights into product positioning and marketing strategies.
• Innovative Thinking: Creative and innovative thinker with the ability to bring fresh ideas to the table and challenge the status quo.
• Analytical Skills: Comfortable using data and analytics to measure campaign performance and inform marketing strategies. Exceptional ROI-tracking skills, able to prove what is -or isn't-working
• Passion for Financial Wellness: A genuine passion for promoting financial wellness and empowering users to achieve their financial goals.
• Polished communicator: with an action-oriented focus, capable of solving

  communication challenges and developing original solutions.

A DAY IN THE LIFE:

• Go-to-Market Planning: Develop and execute go-to-market strategies that drive adoption and revenue growth for Groundfloor product offerings.
• User-Centric Product Positioning: Develop and articulate a compelling and user-centric positioning for Groundfloor's financial products. Craft narratives that resonate with our diverse user base to showcase the transformative impact of our products and communicate the product value.
• Brand Advocacy: Cultivate brand advocates by fostering a community around our financial products. Develop strategies to encourage user-generated content, testimonials, and positive reviews. Evangelize the Groundfloor story by creating compelling product messaging and positioning that differentiates our product from competitors and resonates with our target audience.
• Engagement Campaigns: Design and implement engagement campaigns to nurture and retain.
• Data-driven decision-making: Use data and analytics to measure the effectiveness of marketing campaigns, gather insights, and make data-driven decisions to optimize future marketing efforts.
• Market, customer, and competitive analysis: Be the authority on the customer, the industry trends, and the other industry players. Develop and understand the competitive landscape, market trends, and customer needs to inform our product development and marketing strategies.
• Cross-functional Collaboration: Collaborate with leadership and product management to ensure a unified approach to product marketing and a seamless customer experience. Collaborate with our product team to translate product features into benefits that resonate with target customers.
• Content Creation: Work closely with content creators and designers to develop engaging and persuasive marketing collateral, including web content, presentations, videos, and more.
• Product Adoption: Collaborate with product managers and lifecycle for adoption campaigns and measure the rate at which customers adopt new products or features. Educate the Product team on customer usage models, feedback, and customer satisfaction/NPS to measure performance and utilization of existing and new functionality & features.

Requirements

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• Bachelor's Degree in business, marketing or communications.
• 5-10 years of experience in a progressive product marketing role in a high-growth startup (Ideally, in FinTech and/or PropTech)
• Experience with content distribution, not just creation, with shareable metrics around growing audience and engagement
• Proven, hands-on experience developing a variety of collateral including pitch decks, demos, data sheets, videos, and webinar/event content
• Experience working in an agile product development process
• Experience in creating value-outcome-based messaging
• Exceptional written and verbal communication skills, with the ability to create persuasive and impactful marketing content.

Benefits

We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

GROUNDFLOOR is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.