Product Marketing Manager - Europe

Company Description

At Wise we’re building money without borders, for people without borders. Our mission is to make moving money around the world instant, transparent, convenient and eventually free. Wise now has millions of customers all over the world who trust us to manage their money and make it easier to live an international life. Sending, receiving, spending and holding - anywhere in the world. 

Job Description

Your Mission:

In this pivotal role, you'll be working closely with the Europe and UK regional team. This role will focus on Spain, France and Italy as three key markets. You will work closely with the product team to identify key pain points for customers across the current product offering and help share new features. You will also be responsible for identifying our key target market for existing and new products, key value propositions of the product and developing the core messaging for these markets. Through this, you will also identify the key localisation opportunities across the product experience and landing pages. A significant part of your mission includes monitoring retention metrics and NPS scores, ensuring we capture and respond to customer feedback, and continuously refine our offerings for better customer satisfaction. You will also play a vital role in supporting product launches, providing insights on core audience, competitor analysis, and go-to-market strategies tailored to the product and target audience.

Your Role:

• Collaborate with the research team to gain a comprehensive understanding of our local customers, business or consumer, identifying key customer demographics, trends, and opportunities.

• Influence the product roadmap, utilising market and customer insights ranging from UX localisation to new features.

• Work closely with growth marketing managers on new product and feature launches by providing clear insights into target customers, key benefits, core messaging and competitive insights.

• Regularly monitor and analyse retention metrics, NPS scores, and CS feedback to refine our product offerings and elevate customer satisfaction.

• Identifying key areas of improvement across product discovery and ensuring they are aligned to local customer needs

• Working closely with the regional marketing team, providing essential information for their creative processes and validating materials to ensure they accurately represent the product offering.

• Support our global product teams with local knowledge, ensuring that the global teams will enhance our global product by taking into consideration our local specifications.

• You will serve as the local user voice across multiple teams, ensuring that both product and marketing teams make the best decisions based on user needs.

This Role Will Give You the Opportunity to:

• Directly influence our regional product strategy, impacting how companies and customers manage their international financial transactions.

• Work with a talented, diverse team to develop and implement innovative marketing solutions in the regional team. 

• Make data-driven decisions that significantly improve our service and product offerings for businesses and consumers.

• Influence and motivate a cross-functional team, fostering a culture of innovation, responsiveness, and excellence.

Qualifications

Skills That Might Describe You:

• Proven experience in product marketing, with a focus on multi-country or regional strategies.

• Strong analytical ability to understand complex market dynamics and translate them into actionable marketing strategies.

• Skilled in cross-functional collaboration, aligning product development with market and user insights.

• Proficient in data analysis, identifying trends, and opportunities in global markets, with a focus on NPS and CS feedback.

• Excellent communication skills, proficient in English, capable of working effectively in a diverse, multinational environment.

Additional Information

Our Offer

• Base salary: 73,000 - 102,500 GBP gross annually (based on experience, level & interview outcomes)

• Restricted Stock Units (RSUs) & numerous amount of other benefits: https://www.wise.jobs/2020/07/07/benefits-in-our-london-office/

Location and Remote Working

• This role will be based out of our London office alongside our Europe and UK product team and will have close collaboration with the team. While we appreciate the flexibility of remote working, being co-located in London is essential for effective teamwork and strategy development.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.