Product Marketing Manager, Prescription Optical

We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products and direct-to-consumer sales, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts and prescription smart glasses distribution strategy, and working cross functionally with partners throughout the company. A successful candidate will have in-depth experience in the prescription optical industry, optical retail - both ecommerce and brick & mortar, prescription regulatory and compliance considerations, analytics, consumer insights, and product commercialization in DTC contexts.

Product Marketing Manager, Prescription Optical Responsibilities:

• Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
• Create go-to-market (GTM) strategy to drive product adoption and engagement.
• Work with Channel Strategy and Sales teams to innovate and optimize the direct-to-consumer journey for Rx smart glasses wearers
• Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc.) to achieve launch goals
• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc.) to strengthen outcomes for product-market-fit
• Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption
• Serve as the subject matter expert on prescription wearer and channel needs and mindsets
• Manage prescription product claims, content and pricing in B2C contexts and for wearers with and without insurance

Minimum Qualifications:

• 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
• Experience in brick & mortar optical retail
• Experience with prescription and health data regulations and compliance
• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
• Experience leading implementation of complex product or service offerings
• Experience working with technical partners to translate between technical and consumer languages
• Experience collaborating with external vendors and partners
• Bachelor's degree

Preferred Qualifications:

• Licensed Optician
• Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
• Experience working with consumer electronics channels and retailers
• MS or MBA degree
• Proven experience of proactively identifying, scoping and implementing novel solutions

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$189,000/year to $258,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.