Product Marketing Manager (Scotts Valley)

Role at a Glance

As a member of the Marketing team, the Product Marketing Manager will be responsible for managing all product marketing activities associated with the Paystand platform and products.

Responsibilities

• Lead product messaging, positioning, overall go-to-market strategy, and planning for new products and services. Work with Product Management to define product/service offerings and deliver corresponding marketing content for core audiences.
• Deliver product marketing materials and training across all Paystand products and services to support Sales.
• Leverage internal data and platform insights that will further support messaging and product positioning.
• Go-to-market planning and execution for key products and solutions.
• Drive awareness and adoption of retail offerings to its customer base
• Gather market feedback through a variety of channels, including customer interviews, surveys, and events.
• Drive product messaging and campaign messaging at key Paystand events.
• Understand the competitive landscape in relation to Paystand’s core product positioning and messaging.
• Work with the team on lead generation strategy, internal/external communication, sales enablement, client services support, and channel marketing.

Requirements

• 3-5 years experience in fintech, software, and/or SAAS product marketing (fintech highly preferred).
• Track record creating and conveying compelling product narratives to different audiences, especially within B2B.
• Strong quantitative skills, excellent analytical thinker, and a data-driven mindset.
• Multi-tasker comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant.
• Familiarity with ERP and the accounts receivable/payable cycle a plus.
• Prior experience working in/ with finance ERPs and fintechs like Oracle Netsuite, Oracle AR, Sage Intacct, SAP ERP/AR, Workday, Coupa, High Radius, VersaPay, MerchantE etc.

Benefits

• Salary + competitive equity in a high growth-stage startup
• 401k
• Stock Options
• Flexible and Generous PTO (vacations)
• Opportunity for advancement & growth in a rapidly expanding team
• Mentorship, learning & education programs
• Smart, motivated team that likes to have fun
• Mission-driven culture, where your work matters