Product Marketing Specialist - Customer Insights

Description

Hybrid: Work physically at General Motors 3 times per week (TUE-THU)

What will your role be: You'll work directly with South America Product Marketing Leadership to map current and future processes, looking for improvements opportunities and measuring key performance indicators.

• The foundation of this role relies on having a close contact to VSM, Planning, Finance, Public Relationship, GPSC & Program team.
• Support daily meetings with different levels of leadership, some of them in English or Spanish.

What You'll Do (Responsibilities) : The Product Marketing Specialist focusing on Customer Insights will be responsible for transforming customer data into effective, insight-driven marketing strategies. Their primary activities include:

• Customer Data Analysis: Collect, analyze, and interpret customer data from various sources, including surveys, market analysis, and direct feedback. Use analytical tools and existing surveys to identify trends, behaviors, and customer preferences.
• Development of Customer Personas: Create and update detailed customer personas to guide product development and marketing campaigns, Collaborate with product and program teams to ensure products meet customer needs and desires.
• Generation of Actionable Insights: Translate complex data into actionable insights that can be used to enhance marketing strategies and product development. Develop reports and presentations to communicate insights to stakeholders.
• Segmentation Strategies: Develop market segmentation strategies based on customer insights. Identify market opportunities and potential niches for new products or campaigns.
• Collaboration and Communication: Work closely with sales, product, and marketing teams to align marketing strategies with business objectives. Participate in planning meetings and present marketing insights and recommendations.
• Metrics Monitoring: Monitor and measure the effectiveness of marketing campaigns and product strategies. Adjust tactics based on performance and customer feedback.
• Projects : Partner with Market Research and Business Intelligence functions to support the design, execution, analysis and recommendation of research projects/initiatives.

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Additional Description

Your Skills & Abilities (Required Qualifications) :

• Bachelor's degree in Business, Marketing, Engineering or related fields
• Fluent in English. Spanish is desirable.
• Relevant experience with consumer insights, market research, product marketing and/or brand management.
• Strong interpersonal communication, cross functional collaboration within the organization, stakeholder management skills

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Accommodations (U.S. and Canada)

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