Product Research Analyst

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.

The Product Research Analyst will be part of the product organization in the Real Estate ecosystem and become THE expert in ALL THINGS real estate market and product, so we are seeking an ambitious fast learner who wants to go grab all the data and put it into formats that provide value to the business. The ideal candidate will want to solve problems for others on the team and drive visibility into the data that matters, while operating with autonomy and velocity.

Position Overview

We are seeking a highly motivated and detail-oriented individual to join our team as a Product Research Analyst. In this role, you will be responsible for conducting comprehensive market, customer, product, and learner/experience research to drive informed decision-making and enhance the overall success of our real estate education products and portfolio. The ideal candidate will have a strong background in research methodologies, data analysis, and a passion for understanding market dynamics and customer behaviors.

What You'll Do

• Market Level Research and Insights: Conduct Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Share of Market (SOM) analyses, develop competitive profiles and assess market dynamics, including macro trends influencing the real estate education industry, generate market share reports to identify key players and track industry trends, stay abreast of relevant topics and trends in the real estate market.
• Customer Research and Insights: analyze purchase drivers and conduct willingness-to-pay assessments, investigate renewal drivers and assess factors influencing renewals/cancellations, mplement market surveys, including MaxDiff and Conjoint analyses, to gain insights into customer preferences.
• Research and Insights: Set up tracking mechanisms to evaluate the effectiveness of product launches, run experiments to assess the impact of changes on achieving target results.
• Learner/Experience Research and Insights: Track and enhance pass rates through continuous research initiatives, monitor completion rates and identify strategies for improvement, map customer sentiment to enhance the overall learner experience, analyze platform usage information, conduct user pilots, and provide insights for enhancements.

What You'll Need to Succeed

• Bachelor's degree in Marketing, Business, Statistics, related field, or relevant work experience.
• Proven experience in market research, product research, and/or user experience research. - 2-4 years
• Strong analytical and quantitative skills. - advanced Excel skills
• Proficient in research methodologies, data analysis tools, and survey techniques.
• Excellent communication skills and ability to present research findings effectively.
• Detail-oriented, self-driven, and capable of managing multiple tasks concurrently.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.