Programmatic Marketing Specialist

Programmatic Marketing Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

Due to an internal movement we have an exciting opportunity for a Programmatic Marketing Specialist to join our Programmatic team.

In this role you will support the Programmatic Manager to deliver best in class campaign implementation, optimisation and reporting of programmatic campaigns. Campaign set-up will span mobile, display, video, native, rich media, DOOH and other emerging media using tools such as TTD, Amazon Ads and DV360.

Key responsibilities will include:

• Campaign execution of programmatic and managed service media buys across various platforms for performance, mobile, high impact, gaming and video activity
• Collaborate with internal teams to build audience frameworks, strategies and creative testing plans
• Monitor, analyse and report on the effectiveness of programmatic campaigns 
• Deliver insightful campaign performance reports and present across your campaigns with a clear POV on performance
• Work closely with the wider marketing team including Acquisitions, Retention, Creative, Martech and Marketing Insights to develop integrated strategies and better understanding of the customer journey

What you will bring to the role:

• 2 years+ experience within the programmatic industry, specifically in a trading/campaign management role
• Demonstrated digital media experience in the ad tech industry, ad serving and ad management technologies
• Strong troubleshooting ability, clear approach to problem solving
• Working knowledge of Mobile Performance platforms: Liftoff, AdAction, Admob Ironsource/Unity and more
• Working knowledge of DSP platforms: TTD, Amazon, DV360, Adobe, Xandr, Mediamath and more
• Good understanding of Adserving & MMP tools: CM360, Flashtalking, Appsflyer, Firebase, AdForm and more
• Good understanding of Analytical tools: AAS, GA4, Adobe analytics, DoubleVerify, IAS and more
• Good understanding of CDPs & DMPs
• Advance experience with Microsoft Office - particularly PowerPoint & Excel

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.  

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things. 

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co

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