Public Relations & Social Media Manager

Position Description: 

We are looking for an experienced Public Relations and Social Media Manager with a proactive approach and proven skills in enhancing brand image, media relationships, and community engagement. Capable of developing and executing strategies that resonate with media and audiences alike, with a clear focus on amplifying PAR’s voice and managing public perception.

This is a 9 month contract. 

Position Location:

US, Remote

Reports To: 

Director, Growth Marketing Strategy

What We’re Looking For:

Entrees (Requirements):

• A strategic thinker with strong listening and communication skills.
• 5+ years of public relations and social media experience, ideally in a B2B or technology-focused role.
• Proficiency in managing media relationships, executing crisis communications, and crafting integrated PR and social media strategies.
• Highly skilled in PR tools (e.g., Cision, Meltwater) and social media management platforms (e.g., Hootsuite, Sprout Social).
• Strong attention to detail, adaptability, and a collaborative, proactive approach to managing projects and cross-functional teams.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

With a side of (additional skills):

• Collaborative team player with exceptional communication skills and the ability to influence cross-functional teams.
• Innovative mindset with a commitment to staying abreast of industry trends and best practices.
• Results-oriented mindset, with a proven ability to drive measurable business impact and ROI through PR initiatives.
• Experience operating in a fast-paced, high-growth environment is preferred.
• Bachelor's degree in PR, Marketing, Communications, Business Administration, or a related field is a plus.

Unleash your potential: What you will be doing and owning:

• Press Release Management: Craft, review, and distribute press releases for product launches, partnerships, and company updates, ensuring timely and compelling messaging that highlights customer benefits and PAR's strategic goals.
• Media Relations: Act as the primary contact for media inquiries, managing executive interviews and overseeing all media engagement to ensure it aligns with company values and objectives.
• Agency Collaboration: Work closely with our PR agency, coordinating on press release distribution, media outreach, and campaign management to ensure aligned strategies, messaging, and timely deliverables.
• Content Review: Review agency-created content, including bylines, Q&As, and feature articles, to ensure it aligns with the company’s messaging, tone, and overall brand narrative.
• Crisis Communication: Prepare and execute crisis communication plans as necessary, ensuring swift, accurate responses to maintain the company’s reputation and address issues proactively.
• Community Engagement: Engage with followers across social media platforms, managing all interactions in a timely, professional, and brand-consistent manner to foster a positive and active online community.
• Social Media Strategy: Plan and align social media content to support PR-driven messaging, ensuring it fits within the broader social media strategy and reinforces key brand messages.
• Collaboration with Social Media Team: Work alongside the Social Media Manager to support and create engaging content, ensuring cohesive messaging that amplifies PR and brand initiatives.
• Internal Collaboration: Partner with product, marketing, and executive teams to ensure all PR and social media efforts are aligned with company objectives, supporting a unified brand story.
• Metrics and Reporting: Track, analyze, and report on PR and social media metrics, including campaign effectiveness and engagement, providing regular updates and insights on key initiatives.

Interview Process:

• Interview #1: Phone Screen with Talent Acquisition Team
• Interview #2: Video interview with the Hiring Manager (via MS Teams)
• Interview #3: Video interview with the Team (via MS Teams)

Compensation:

The hourly rate range for this position is $36-$46 CAD per hour commensurate with work location, experience, skills, certifications, education, and prior accomplishments.