Restaurant Brand Manager品牌部经理(mandarin required)

Job Overview We are a fast-growing restaurant management company with a vision to expand across the U.S. market. We are seeking an experienced and bilingual Marketing Manager who is fluent in both English and Chinese. The ideal candidate will have a strong background in brand strategy, market research, and promotional campaigns, with the ability to lead a team and align marketing efforts with our company’s growth objectives. Responsibilities As theMarketing Manager, you will be responsible for developing and executing strategic marketing plans to enhance brand influence, improve customer experience, and drive business growth. Key responsibilities include: • Brand Strategy & Development– Create and implement marketing strategies aligned with company goals, ensuring consistent brand messaging. • Marketing Campaigns– Plan and execute digital and traditional marketing campaigns to boost brand awareness and sales. • Team Leadership– Manage and mentor the marketing team, conduct performance evaluations, and foster a collaborative work environment. • Market Research & Analysis– Monitor industry trends, analyze competitor activities, and adjust strategies to capitalize on market opportunities. • Cross-Functional Collaboration– Work closely with sales, operations, and other departments to align marketing initiatives with business objectives. • Customer Experience Enhancement– Continuously improve restaurant guest experiences to strengthen brand loyalty. Qualifications • Bachelor’s degree or higher in Marketing, Business Administration, or a related field (preferred). • 5+ years of marketing management experience, with a proven track record in brand strategy and campaign execution. • Prior experience in the restaurant or hospitality industry is a plus. • At least 2 years of team leadership experience. • Fluency in both English and Chinese (verbal and written), with strong negotiation and communication skills. • Proficient in market research, data analysis, and competitor benchmarking. • Ability to independently plan and execute marketing initiatives. • Creative, results-driven, and able to thrive under pressure. Job Type: Full-time Pay: $100,000.00 - $120,000.00 per year Benefits: • 401(k) • Employee discount • Health insurance • Paid time off Schedule: • Day shift Application Question(s): • Have you been involved in the operation and growth of at least one successful brand? • State how many commercially successful F&B brands you’ve directly built or operated. For your highest-impact case: 1. What was your precise role and core responsibilities? (Specify reporting structure) 2. What quantifiable outcomes did you drive? (Use %/$/time metrics) 3. What evidence proves this brand’s commercial success? (e.g., expansion, awards, funding) Experience: • Established F&B brands: 2 years (Preferred) • F&B branding/marketing: 5 years (Required) Language: • Mandarin (Required) Work Location: In person