Senior Advertising Operations Manager

About Life360

Life360’s mission is to keep people close to the ones they love. We help families protect the people, pets, and things they care about with our industry-leading mobile app and category-defining Tile tracking devices. Life360 has more than 61+ million monthly active users (MAU) in more than 150 countries. 

Bringing together our highly successful mobile app with innovative devices, we have the opportunity to do unprecedented good for families across free and paid plans. Key features include location sharing, lost item reimbursement, driver monitoring, 24/7 roadside assistance, and crash detection with emergency response. By continuing to innovate and deliver for our customers, we aim to become a household name and establish ourselves as the must-have mobile-based membership for families of all stages. Life360 has more than 500 (and growing!) remote-first employees.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

We are seeking an entrepreneurially driven Advertising Operations Manager to join our nascent mobile advertising monetization team. This role offers an unparalleled opportunity to be at the forefront of establishing and propelling the operational foundation and revenue acceleration of a new advertising business. The ideal candidate will play a pivotal role in establishing our approach to operational excellence while directly influencing the trajectory of our revenue growth.

The salary range for this position is $185,000 - $240,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Spearhead daily advertising operations, encompassing system configurations, ad trafficking, performance monitoring, analytics, optimization, financial management, and systems planning
• Oversee revenue reporting and the tracking of programmatic monetization metrics
• Engage with cross-functional teams to drive objectives and highlight operational insights
• Develop and maintain KPI frameworks, with a proactive stance on surpassing benchmarks
• Ensure the quality and compliance of creative content and technical specifications

What We’re Looking For

• Travel to the SF Bay Area approximately once a quarter
• 5+ years of progressive experience in advertising operations with a focus on mobile platforms
• Comprehensive mastery of Google Ad Manager, AdMob, and other leading ad serving technologies
• Hands-on experience with publisher-side programmatic platforms, including SSPs, ad exchanges, CDPs, and DMPs
• Proficiency in direct and programmatic ad inventory management, from planning to optimization
• Keen interest in staying abreast of ad tech advancements and bringing knowledge back to the organization
• Focus and thoughtfulness on data and analytics to solve problems
• Familiarity with Tableau, Amplitude, basic HTML, and ad tag structures
• Experience in effectively working with multiple teams for collaboration and company-wide project delivery
• Time management skills and ability to prioritize independently

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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