Senior Analyst, Multicultural Insight and Analytics

Description

Position at GroupM Investment

THE ROLE

Here at GroupM, the Inclusive Insights & Analytics team is a specialty group that integrates data + culture + marketing strategy. We're looking for a dynamic data driven Sr. Analyst to join energetic marketing consultants focusing on analytics and strategy. Working across the GroupM portfolio of agencies, we take a data first approach in identifying and quantifying the impact growth segments (i.e., Hispanic, African American/Black, Asian and LGBTQ+) have on our client's business. As a data agnostic marketer, you will utilize a variety of data sources (proprietary and secondary) to tell compelling, multi-dimensional stories of who consumers are, how best to reach them, and how clients can relevantly engage with them to grow their business. If you find challenging the status quo and no two days being the same exciting - this job is for you!

YOUR IMPACT

• Well versed on qualitative and quantitative research tools and methodologies.
• Experience with a variety of data sources needed to generate strong consumer insights (MRI/ Simmons, IRI Nielsen Data, Mintel, YouGov, NPD, Brand Health Metrics, etc.)
• Will manage multiple projects/ assignments independently from start to completion.
• Provide support in client account management and special projects.
• Interface with key internal stakeholders & vendors and advocate on behalf of team.
• Bring new ideas and creative solutions to challenges.
• Strong awareness of cultural shifts trends and how they impact business.

YOUR QUALIFICATIONS

• Educational and/or ample professional experiences within the Media/Marketing Research, Analytics, Marketing/Data Strategy space.
• Proficient in Microsoft Office (very strong in Excel) and data visualization (Tableau, Power BI etc.)
• Capable of building data driven presentations independently (i.e. PowerPoint)
• Ability to translate data into actionable insights and cohesive narratives.
• Strong time management and organizational skills.
• Possess a positive attitude and willingness to step out of your comfort zone.
• Equally successful working independently and collaboratively.
• Must be reliable and proactive.
• Strong attention to detail.
• Dashboard building and reporting capabilities preferred.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.