Senior Brand Manager, Enterprise Marketing Strategy

Overview

Altria is transforming the way we think about our consumers, marketing strategies, and go-to-market practices in order to accelerate progress in achieving our 10-year vision! To achieve our vision, we will need to approach our marketing strategies with a comprehensive enterprise view and a consumer-first lens. The Consumer Experience Organization (CXO) plays a pivotal role in setting, prioritizing, and implementing enterprise marketing strategies and activations across multiple iconic brands within a Fortune 200 company. We are currently looking for a highly motivated Sr. Brand Manager, Enterprise Marketing Strategy in Richmond, VA, but are open to a remote working arrangement.

What you will be doing:

• Responsible for the overarching vision and strategy of an enterprise-wide marketing intake and governance system while driving the continual evolution required to meet the changing needs of the enterprise.
• Leading and managing the governance system responsible for evaluating, approving, and prioritizing all marketing activities based on enterprise priorities, key performance indicators, and resource constraints.
• Partnering with internal and external business partners to drive system adoption and usage while seeking input and feedback for continuous process and system improvement.
• Collaborating with a diverse set of system business partners and end users to design and build out proper software functionality and integrations to streamline workflow management across marketing teams and unlock new marketing capabilities and insights for better, data-driven decision making.
• Evolving business case and architectural blueprint for 3rd party integration into a central software system designed to track all marketing work (Azure DevOps) in collaboration with Enterprise Technology team.
• Responsible for standardizing and implementing best enterprise portfolio management practices and upskilling enterprise on agile practices.
• In collaboration with the team, maintain key strategic and process management infrastructure and use project management skills to keep team on top of key priorities, achievements, and future milestones.
• Effectively lead the performance, upskilling and development of direct reports

We want you to have:

• Bachelor's Degree in Business, Marketing, or comparable field
• 7+ years of Brand Management or Marketing Services experiences.
• 3+ years' experience as a proven people leader
• Change management experience leading initiatives that involve transforming processes, systems, and technology.
• Proven track record of strategic and conceptual thinking and creative problem solving with ability to navigate in ambiguity / white space.
• Possess a high degree of initiative, autonomy, and accountability with ability to influence others.
• A growth mindset, resilience to setbacks, ability to navigate conflict, and willingness to challenging the status quo.
• Ability to thrive in a fast-paced working environment with ability to prioritize ruthlessly.
• Strong collaboration skills and ability to establish relationships and empathize with a diverse set of business partners who have unique needs and preferences.
• Excellent communication skills with ability to convey complex systems / processes.
• Comprehensive knowledge and experience with brand marketing and deep familiarity with Altria technical and creative processes and timelines preferred.

For questions or to learn more about the role, please contact Michelle Caruso.

People Leader Expectations

In this role, you are responsible for leading a team. People Leaders play a fundamental role in bringing Altria's Employment Brand to life and creating an exceptional employee experience. As a People Leader at Altria, you are responsible for the performance, capability and engagement of your team. Some examples of specific responsibilities aligned to People Leader expectations include:

• Establish and effectively communicate Vision, strategies and how each employee's work aligns
• Identify, select, develop and allocate skills, behaviors and talent needed to meet business needs
• Embrace diverse perspectives, appreciate differences and foster a culture of inclusion
• Build trusting relationships by being authentic, transparent and providing radical candor

Sponsorship

Immigration Sponsorship is not available for this role.

Total Rewards

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $124,900.00 - $190,450.00 / annually.

We deliver a market-competitive, equitable pay with a Total Reward program that includes:

• Annual performance incentive based on individual and company performance
• Competitive Medical, Dental, and Vision insurance to support you and your loved ones
• Flexible Work Environment to include vacation and generous holidays
• Deferred Profit-Sharing Plan (401K) with matching contributions on day 1, including a yearly company contribution
• Paid Paternity and Maternity Leave
• Employee Recognition Awards
• Student Loan Assistance
• To learn more about How to Support you and your Loved Ones, Work-Life Balance, and Invest into your Future, visit our additional benefits at Benefits (altria.com)

Company Overview

Altria is a Fortune 200 company that has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond Smoking™, leading the way in moving adult smokersaway from cigarettes by taking action to transition millions to potentially less harmful choices.

At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and ourshareholders.

Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, on!, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group. Learn more about Altria's products and operating companies by visiting www.altria.com .

Learn more about Altria at www.altria.com and follow us on LinkedIn