Senior Consultant, Advertising Operations

About Infinitive:

Infinitive is a transformation and technology consultancy that enables global brands to deliver results through insights innovation, and efficiency. We possess deep industry and technology expertise to drive and sustain adoption of new capabilities. We match our people and personalities to our clients' culture while bringing the right mix of talent and skills to enable high return on investment.

Infinitive has been named "Best Small Firms to Work For" by Consultancy Magazine 6 times. Infinitive has also been named a Washington Post "Top Workplace", Washington Business Journal "Best Places to Work" and Virginia Business "best Places to Work."

About this Role:

Infinitive is looking for candidates who are accountable, passionate, assertive, proactive, open & honest, results oriented, and adaptable. The ideal candidate will have business process and/or project management experience in the media or advertising industry that can help support our clients objectives in the advertising and sales operations space.

We are currently looking for a Senior Consultant in our Advertising Operations competency group who will:

• Analyze clients advertising business by creating the vision, defining the objectives, designing the organization and charting a course forward to implement next-generation capabilities.
• Optimize the order-to-cash process with efficient and synchronized workflows, optimized product catalog and taxonomy, integrating systems and data streams, and identifying and training highly empowered users.
• Help clients adopt Order Management solutions through a well-defined business case, clear requirements, evaluation and selection aligned to unique needs, and complete, role-based training.
• Improve audience and data intelligence to engage and target audiences more precisely by using existing data more effectively and enhancing it with third-party data for richer insights.
• Enhance client direct and programmatic sales channels, driving improved yield and more precise forecasting with solutions designed to optimize revenue.
• Help them master the challenges of linear & digital convergence, including cross-platform and multi-screen advertising, integrated process models, better metrics and audience data and fully aligned teams.
• Support complex projects to help Digital Media clients transform their order to cash operations, data and workflow.
• Advise clients on industry best practices in terms of sales operations, order management, campaign fulfillment, yield management and billing.
• Support consulting projects to help clients successfully adopt new processes, data standards and/or technology.
• Develop successful client relationships through accurate and on-time project delivery.

Additionally, the ideal candidate has:

• Driven a compelling advertising technology point of view, while enabling clients to understand how data and technology can improve their business outcomes.
• Supported ad technology implementation projects by driving requirements, design, development, training, launch, and post-launch support.

Required Qualifications:

• Minimum 3 years of experience working with digital media publishers, agencies or technology vendors supporting ad operations, analytics, or yield management.
• Hands-on experience with Publisher-side ad technology platforms such as ad server, OMS, SSP (Operative/FreeWheel experience highly desired)
• Experience with advertising campaign KPIs and business intelligence systems (e.g., dashboards, reports, etc. to understand and optimize performance).
• Bachelor’s degree from an accredited college/university or higher with a course focus on engineering, computer science, business information systems, marketing, or mathematics preferred.
• Excellent structured communication skills with the ability to frame complex advertising and technical concepts in a way that facilitates discussion and deeper levels of understanding at our clients. Ability to bridge ad sales, ad operations, and technology.
• Ability to present to technical, business audiences and tell stories to persuade using data and analysis.
• A self-starting orientation within a fast-paced environment with an intense desire/drive to “make things happen”.
• Preferred position location in core office locations (NYC/DC Metro/Richmond) but must have the ability to travel up to 20%.

Desired Qualifications:

• Previous consulting experience.
• Experience with CRM (Salesforce preferred) solutions and best practices.
• Experience developing product taxonomies and audience segmentation strategies for Digital Media companies preferred.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Infinitive is an Equal Opportunity Employer.