Senior Data Analyst - Marketing

Purple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we're breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!

Purple Carrot's irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients are available in the U.S. and Japan. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here's what you're up for!

We're looking for a Sr. Data Analyst to join our Marketing team. The ideal candidate will take a customer-centric approach to tracking and measuring behavior across the customer lifecycle. In this role, you'll be responsible for analyzing data about our customers, products, and marketing channels, and work collaboratively across the marketing team to enable data-driven decisions. The ideal candidate for this position will be able to work with data from multiple sources and bring it together to help us understand business performance through a customer focused lens.

On the Plate

• Own and manage web and app analytics, including supporting in the transition from GA360 to GA4
• Deploy data tracking and measurement solutions using GA4 (or a similar tool), including event tracking, custom dimensions, and custom metrics.
• Develops and maintains dashboards using our BI tools (Looker) on website, campaign and funnel performance and reports to stakeholders on a regular cadence.
• Define, source and monitor key performance indicators relevant to marketing Channels, our app and website performance.
• Spearhead marketing attribution at Purple Carrot, develop incrementality frameworks and attribution frameworks either internally or with a 3rd party vendor
• Serve as the lead to run SQL queries of our backend tables for the marketing team.
• Be a data storyteller: synthesize analyses on marketing data and survey results to translate data into meaningful narratives to help team better understand user behavior.
• Collaborate with fellow analytics colleagues to promote standard methodologies in coding, statistics, and general analysis.
• Ownership of analytics deployments and accountability for multiple streams of work.
• Define and implement end-to-end programs for metrics creation, data collection, reporting and data modeling

Main Ingredients for the Role

• Bachelor's degree or 5+ years of analytics / marketing analytics experience
• 2+ years experience in marketing/growth analytics area with a proven track record of success (conversion, ROI improvements)
• Familiarity with marketing attribution models (Last touch, Multi-touch, etc)
• Expertise in GA4 implementation and management.
• Expertise in Google Tag Manager or other tag management tools
• Curiosity and willingness to explore sophisticated and ambiguous problems and deliver practical insights through both quantitative and qualitative data analysis.
• Impeccable attention to detail and data quality
• Ability to communicate the "so what" of your work to technical and non-technical audiences with ease
• Strong planning & project management skills including multi-tasking, work prioritization, meeting due dates, and balancing multiple urgent requests
• Flexibility to adapt to new/unfamiliar tools, data and problems, and experience with or interest in learning programming languages such as Python.
• Experience leading projects end to end
• Proficiency at Google Analytics and other common marketing analytics tools
• Experience building, orchestrating, manipulating, and maintaining data transformations using SQL
• Proficiency in Looker (LookML) or other BI Tools
• Ability to communicate the business relevance of data outputs and teach others "how to fish" and pull data with confidence

Extra Special Sauce

• Familiarity / Expertise with Heap
• Hands-on experience with modern data stack tools (i.e. Snowflake/BigQuery, dbt, Fivetran, Looker)
• Advanced in using Python or R for data analysis
• Understanding of how key marketing channels work (Content, Email, Social Media, SEO, SEM, Display, Affiliate)
• Experience using data to drive growth and profit through targeted marketing spend, including paid media, new customer acquisition, email, mobile, and SEO
• Experience partnering with data and analytics engineering teams to process data for marketing analytics and reporting consumption
• Basic knowledge of HTML, CSS, JavaScript, jQuery.
• Experience with A B testing tools like Optimizely, LaunchDarkly, VRO, VWO, Crazy Egg etc.

Location

• This role is fully remote
• Purple Carrot HQ is in Needham, MA and is open in a hybrid capacity

Garnish

We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!

Final Touches

Purple Carrot's top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we follow COVID-19 guidance from the CDC, WHO, and any state guidelines .

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.