Senior Director, Campaign Operations & Privacy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Director, Campaign Operations & Privacy manages a team which is responsible for prioritizing, enabling, and guiding highly visible and impactful deliverables across the customer lifecycle for campaign operational strategies, campaign execution, external vendors, and account managers. The ideal candidate will bring experience working across marketing groups in a matrixed organization structure to deliver end-to-end customer journeys for critical marketing and communications campaigns. This position is also responsible for supporting various marketing teams & technologies by providing clear privacy guidance and support aligned to the Xfinity Privacy Policy. A key priority includes reducing marketing business risks by implementing appropriate standards, controls, and processes. In addition, the leader will oversee development and translates MarTech campaign and privacy roadmap strategies into actionable goals and ways of working with Tech and Marketing partners-across a host of internal and 3rd party platforms. Responsible for cross-functional enablement forums to ensure data alignment, performance insights and productive findings to impact future efforts. This position works across all addressable channels including email, direct mail, SMS, push and others, and this person will build high-visibility initiatives while leading a team to architect and build campaigns that touch millions of consumers. This role requires excellent project management, communication skills, attention to detail, and being comfortable diving into projects. The ideal candidate will thrive in a fast-paced environment and is comfortable pivoting and prioritizing as needed to successfully execute end-to-end world-class marketing campaigns.

Job Description

Key Responsibilities:

• Manage a team that builds cross channel campaigns across channels such as email, direct mail, and SMS
• Identifies customer acquisition, retention and upsell opportunities through the lens of technological improvements and targeting enhancements to drive the customer experience
• Highly embedded within marketing functions to inform requirements and tactics and prioritize the delivery of enterprise initiatives
• Oversee consultative privacy reviews and guidance for privacy impacting activities, campaign tools and processes
• Work across multiple teams at HQ and the field to vet requirements, optimize journeys, monitor results, and continuously create best-in-class practices for execution
• Participate in cross-company privacy initiatives to develop and influence emerging regulatory-based privacy standards that impact our marketing & MarTech initiatives
• Works collaboratively with external partners as needed to deliver channel, execution and optimization results that are consistent regardless of platform
• Engages technical partners on requirements as needed to support new campaigns, business needs, or enhancements
• Advocate for Xfinity's privacy program throughout all marketing teams
• Utilizes on-going monitoring and optimization of campaign performance for our Adobe Campaign Classic solution
• Drives team to develop trigger-based campaigns or ad-hoc campaigns as needed to support the business needs and drive results
• Partners with campaign analytics, testing, and campaign reporting teams to drive performance of cross-channel campaigns
• Leverages knowledge of segmentation, testing, predictive analytics, and business intelligence to improve campaign performance and optimize results
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Other skills:

• Must have 7+ years experience in campaign management role - ideally in a large B2C consumer company
• Experience with marketing campaign tools such as Adobe Campaign, Oracle Responsys, Unica Campaign, Salesforce Marketing Cloud, Pega Marketing, or similar
• Fluency with Adobe preferred, in-depth experience with Oracle-Responsys campaign management is also an added benefit
• Exposure to decision engines, CDPs, and site personalization tools a plus
• Familiarity with key privacy concepts such as PII, SPI, CCPA, CPRA, and/or GDPR
• Telco, Cable, or Banking experience preferred, though not essential
• 4 - 6+ years of management experience necessary, 3+ years experience in privacy
• Deep knowledge of campaign performance drivers and experience optimizing ongoing campaigns utilizing knowledge of business
• Demonstrated track record of building and optimizing cross-channel customer and prospect journeys
• Experience factoring consumer privacy considerations into product definition and technology for digital media or marketing products
• Superior organizational skills with ability to manage detailed work
• Creative problem solver, shows perseverance when presented with barriers
• Must be approachable and a strong team player
• Self-starter, works well under pressure and tight deadlines
• Strong written and communication skills are a must
• Proven ability to communicate and build cross functional relationships

Certifications - Certified Information Privacy Professional (CIPP) credential preferred

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.