Senior Manager Customer Lifecycle Marketing

About the Role

As the Sr. Manager of Customer Lifecycle Marketing at Caribou, you will develop end-to-end strategies for marketing initiatives focused on conversion, retention, and referral with the goal of delivering incremental customers to Caribou. You will help create human-centered journeys that bring value to the customer and lead the way in building a best-in-class Lifecycle Marketing program. These efforts will directly impact both marketing-specific and company-wide goals as our organization and products continue to grow.

Over the next 12 months you will: 

• Work with the Product team to map out and evolve the customer journey through email and SMS and use your expertise to help shape the overall customer experience.
• Develop KPIs and regular reporting that clearly show the impact of the lifecycle program on overall business goals and the incremental business the program delivers.
• Lead the charge to develop an experimentation-driven optimization methodology, using the results of A/B and multivariate testing to iterate rapidly on new and existing campaigns.
• Enhance our online reputation by developing a process to deliver strong customer reviews and editorial content.
• Work with our Sales & Product team to translate organizational needs into customer-friendly language that is consistent throughout the user experience.

About You

• You have 8-10 years relevant marketing experience (retention, engagement, transactional messaging, growing lifetime value) with multiple years of experience in people management and leading high performance teams
• You are analytical and data driven with demonstrated ability to develop reporting that clearly shows the impact of Lifecycle marketing.
• You are dedicated to building top quality user experiences; you aspire to have a strong understanding of the user’s needs and motivations as they interact with Caribou across multiple channels
• You have experience working with event-based systems and engineering teams to implement the events needed to drive the most effective lifecycle campaigns and ensure a seamless user experience across interactions across product and other owned channels.
• You are comfortable in a variety of CRM platforms, implementing automated processes or performing manual updates when absolutely necessary 
• You have a proven ability to navigate ambiguity and prioritize work across competing initiatives
• You enjoy mentoring and developing others’ skill sets to drive the advancement and growth of the team 
• Bonus: Experience with Braze, Segment, and/or call center technologies. Has a strong D2C background but also has B2B experience.

How We will take care of you

Everyone at Caribou is a valued team member. Our compensation and benefits package includes:

• Competitive compensation: $115-145k
• Equity options
• 401k savings program
• Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
• Robust wellness benefits including company-paid plan for health, dental, vision, mental health, disability and basic life insurance.
• Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
• Up to $1,000 per year for eligible professional development expenses.